Inside Outdoor Summer 2016

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New England sales representative and

John Palabrica

as Pacific Northwest

sales representative. Before GU, Bash-

am worked as a social media specialist

in running and women’s training expert

at Nike, Inc., before joining the Nathan

Sp

orts team as Western region

al tech

re

p. She will work closely with

GU rep-

resentatives in Colorado to drive en-

gagement at retail. White’s prior experi-

ence includes sales roles with Belmont

Wheelworks, as well as other bicycle

retailers, and as account manager for

Blue Marble Brands. Palabrica, mean-

while, joins GU to support retailers and

sales growth in Washington, Oregon,

Idaho and Montana. He formerly repre-

sented multiple brands, including GU,

at

Far West Associates

. Palabrica

also worked as a product line manager

at Fit Right and chief purchasing officer

at Fleet Feet.

Purnell

, maker of versatile cross-

over sportswear, announced the addi-

tion of two new sales representatives

operating in the key territories of the

Rockies and Canada.

Michael King

, a

30-year outdoor industry veteran, will

be responsible for sales in the Rock-

ies. King’s experience includes helping

to establish brands including Clif Bar,

Pearl Izumi and Felt Bicycles.

Bob

Kirkup

, based in Ontario, will be re-

sponsible for Purnell sales in Canada.

Kirkup has more than 30 years of expe-

rience in the outdoor, ski, boat and bike

industries. In addition to Purnell, Kirk-

up is currently working with Bergans

of Norway, Newline Sport, Will Leather

Goods, Everest Designs, Aksovaara and

Rudy Proje

Fond o

f Bags of Cologne, Ger

many

has chosen to work with

The Moun-

tain Lab

to bring its portfolio of bag

lines to the U.S market. The Mountain

Lab will lead all sales, marketing, and

distribution to retailers and consumers.

This includes business operations such

as warehousing, distribution, customer

service, sales and marketing as well as

managing sales representation, said

the company. Sales representation has

already been secured with independent

agencies across key markets in the

Northeast, Mid-Atlantic, Great Lakes

and Pacific Northwest, said Rick Saez,

sales manager for The Mountain Lab,

“However, we are still looking for rep-

resentation in the other territories with

agencies that share and embrace the

Fond of Bags values.”

Ibex Outdoor Clothing

wel-

comed

Peter Skala

of

J.P. Skala

Enterprises

as the newest member of

its sales team. Skala will handle sales

representation for Ibex in Ontario,

Canada. A long time outdoor industry

rep with more than two decades of

experience, Skala also currently repre-

sents Trespass, SteriPen, Native Eye-

wear and ExOfficio.

Boardslides

has been hired to cov-

er the Mid-Atlantic territory, including

the states of Delaware, Maryland, New

Jersey, New York and Pennsylvania,

for

HippyTree

. Boardslides partners

Sean Pearsall

and

Jason Weber

have more than 20 years of combined

experience in the territory.

Inside

Outdoor

|

Summer

2016

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