8 / 84
Numbers Worth Noting
DATA POINTS
By
Martin
Vilaboy
Medi
Glob
Est
Sourc
The % of Kids “Active to Healthy Standards” Keeps Dropping
% of Kids Who are Active 3 Times a Week
Source: Physical Activity Council
US Ad Blocking Users and Penetration,
2014-2017
Source: eMarketer
6-12
28.0%
2010
2011
2012
2013
2014
2015
26.6%
41.7%
39.3%
13-17
15.7%
20.0%
26.3%
24.0%
32.0%
34.4%
30.7%
61.5%
39.7
2014
Ad blocking users (millions)
2015
2016
2017
51.9
69.8
86.6
% change % of internet
users
If you could schedule on in-store appointment
(from any device) with a store associate
at a time that is most convenient for you,
would you?
65%
35%
54%
72%
46%
Pro
Me
Source
0.9
0.8
0.7
0.6
0.5
0.4
0.3
0.2
0.1
0.0
2
Med
Glo
Es
The % of Kids “Active to Healthy Standards” Keeps Dropping
% of Kids Who are Active 3 Times a Week
Source: Physical Activity Council
US Ad Blocking Users and Penetration,
2014-2017
Source: eMarketer
6-12
28.0%
2010
2011
2012
2013
2014
2015
26.6%
41.7%
39.3%
13-17
15.7%
20.0%
26.3%
24.0%
32.0%
34.4%
30.7%
61.5%
39.7
2014
Ad blocking users (millions)
2015
2016
2017
51.9
69.8
86.6
% change % of internet
users
If you could schedule on in-store appointment
(from any device) with a store associate
at a time that is most convenient for you,
Pro
Me
Sourc
0.
0.
0.
0.
0.
0.
0.
0.
0.
0.
Source: Physical Activity Council
US Ad Blocking Users and Penetration,
2014-2017
Source: eMarketer
6-12
28.0%
26.6%
41.7%
39.3%
13-17
15.7%
20.0%
26.3%
24.0%
32.0%
34.4%
30.7%
61.5%
39.7
2 14
Ad blocking users (millions)
2015
2016
2017
51.9
69.8
86.6
% change % of internet
users
Source: TimeTrade
If you could schedule on in-store appointment
(from any device) with a store associate
at a time that is most convenient for you,
would you?
65%
35%
54%
72%
66%
46%
28%
34%
No
Yes
Gen Z
Millennials
Gen X
Baby Boomers
Inactive Users
Nearly 35 million American
children, or 68% of six- to 17-year-
olds, admit to not being active three
times a week. Nearly 10 million U.S.
children say they were not physically
active at least once in the past year
in any one of 100+ sports or activi-
ties. In other words, two-thirds of
U.S. kids are not active to healthy
standards, and the trend is getting
worse, according to recent figures
from the Physical Activity Council.
Shopping Appointment
Are pre-scheduled appointments with sales associ-
ates a part of the future of in-store shopping? A survey of
consumers by TimeTrade found that 59% of respondents
said they would take advantage of such a service. For
retailers, one would think that if a customer schedules an
appointment, the intent to purchase is pretty high.
Online Ad Blocking andTackling
At the same time online advertising spending over-
takes spending on TV advertising, online ad blocking
is causing headwinds for online advertisers. In 2016,
69.8 million Americans will use an ad blocker, a jump of
34.4% over last year, according to eMarketer figures.
Next year, that figure will grow another 24% to 86.6
million people. By the way, no app as of yet can block a
print magazine ad.
Inside
Outdoor
|
Summer
2016
8