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DATA POINT
More Mortar
Given the recent declines in foot traffic, and the steady
increases in online sales, one would assume retailers
would see more headroom for growth in the digital realm.
Retailers surveyed by RSR Research, however, show that
physical stores are actually gaining traction as a growth
driver, particularly when it comes to opening stores in new
geographic areas.
75%
Climb Up
A possible sign the growth in climbing gyms are helping grow the
overall market, key climbing categories experienced solid growth in
the first quarter of 2016, according The NPD Group figures, with
climbing hardware increasing in dollar volume by 12 percent, fueled
specifically by cams and quickdraws. Climbing shoe brands Scarpa,
La Sportiva, Evolv, Five Ten and Tenaya all contributed to the overall
category growth of 22 percent, says NPD.
77%
Percent of women in the MercuryCSC
“Adventurist panel” who say they
prefer that outdoor brands not mar-
ket to women and men differently.
First Quarter Climbing Dollar Sales
Q1 2015
Q1 2016
% Change
$35.7M
$40.4M
13%
Source: The NPD Group
Run Down?
The number of U.S. marathon finishers de-
clined for the first time in many years, with the
exception of 2012*, when the New York City
Marathon was cancelled. The decline in 2015
follows several years of impressive growth, show
Running USA figures, a pace admittedly hard to
maintain. But the steep drop in 2015 is cause to
keep an eye on future numbers.
Year
Estimated U.S.
Marathon Finishers
1976
25,000
1980
143,000
1990
224,000
2000
353,000
2005
395,000
2010
507,000
2011
518,000
2012
487,000*
2013
541,000
2014
550,600
2015
509,000
Source: Running USA
Growth Drivers: Stores vs. Digital Channels:
% Agreeing
Source: RSR Research
41%
Source: TimeTrade
If you could schedule on in-store appointment
(from any device) with a store associate
at a time that is most convenient for you,
would you?
65%
35%
54%
72%
66%
46%
28%
34%
No
Yes
Gen Z
Millennials
Gen X
Baby Boomers
More physical stores
in new geographies
Emphasize degital,
de-emphasize stores
77%
54%
24%
56%
2016 2015
Amazon Robots Installed inWarehouses
Percent of consumers who report their biggest challenge
when shopping for outdoor gear is not being able to find an
available store associate when needed, according to Sarah
Wallace, principal market analyst for TimeTrade.
Inside
Outdoor
|
Summer
2016
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