Inside Outdoor Summer 2016

16 / 84

On initial walk up, SCOTTe-
VEST’s new point of purchase
display seems a fairly normal
sportswear display rack.
There’s the large base with
branding, a vertical bar for
hanged garments and a colorful assortment of
SCOTTeVEST’s gadget-friendly activewear.
When a customer approaches, how-
ever, the seemingly normal automatically
activates. A locally targeted video is
launched while a biometric scanner
estimates the customer’s size and
begins guiding the purchase process.
After the customer tries on a gar-
ment, a hangtag can be scanned
to activate a rundown of the
features, and if there are any
questions, the PoP display
will open a live video chat with
a SCOTTeVEST customer service rep.
The eventual purchase can be rung through a stan-
dard payment app on the customer’s smartphone,
with the product delivered directly to their door.
The retailer gets a commission for the sale, and
any online promotions or discounts are automati-
cally pushed to the PoP in each store.
“This is truly the best of both worlds,”
said Scott Jordan, SCOTTeVEST CEO
and founder, “a hands-on truly awe-
some product experience plus online
fulfillment – never lose a sale if an item
is locally out of stock.”
Smart machines will upgrade
the in-store experience, as
well as the business model
by Martin Vilaboy
Inside Outdoor | Summer 2016 16