Inside Outdoor Spring 2016

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Canadian marketplace. The company provides sports
nutrition products to select retailers, including brands
such as Skratch Labs, Simple Squares, Endruance Tap
Energy Gel, Perfect Fuel and others.
Ibex Outdoor Clothing welcomed Bill Schmid
s Group to its sales rep team.
up’s territory will cover the
states of California, Nevada and Arizona. Head-
quartered in Southern California, the three-member
Parallel 33 Sales Group team has more than 18
years of sales experience with a highly diversified
customer base and specializes in the outdoor and
fitness markets. During the past five years, Parallel
33 has focused more on electronics and accessory
product lines for the outdoor specialty market, but
the agency is looking to expand its business to in-
clude what specialty retailers are selling more of and
asking for – which is new and different apparel lines
that truly make them specialty retailers. In addition
to Ibex, Parallel 33 Sales Group represents Suunto,
Goal Zero, Nemo Equipment and
Topo Athletic. To contact Parallel 33
Sales Group, email Schmid at
The Italian mountaineering, hiking,
trekking and lifestyle footwear brand
AKU has chosen to partner with The
Mountain Lab to drive U.S. business
efforts. The Mountain Lab will drive
marketing and sales efforts to push
the current technical lines, as well as
introduce U.S. consumers to AKU’s
lifestyle offerings.
Nathan announced an updated
sales leadership structure designed
to strengthen support of the brand’s
partners within the run specialty chan-
nel. After four years of driving growth
in Nathan’s specialty retailer channel
as the western regional sales manager,
Lindsay Cousley has been promoted
into the newly created role of national
specialty sales director. Cousley is re-
sponsible for the strategic specialty
channel sales direction of Nathan, and
is supported in this role by two regional
account managers. The newly created
position of regional account manager
will be responsible for supporting Na-
than’s specialty retailers and indepen-
dent reps within their region. They will
lead the effort to provide additional
hands-on support to the entire specialty
retailer base, and strategically drive
sales and profitability in the essentials
category through planning, dedicated
space, and educational programs. Dan
Suher is stepping into the role of re-
gional account manager – East, after
a successful stint as the specialty sales
coordinator for the brand this past
year. Former Nathan tech rep, Sablle
Scheppmann, assumes the role of
regional account manager – West.
REP MOV ES AND NEWS
R EP M OVE S A N D NE WS
APPAREL
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INDIA VIETNAM CHINA
HONG KONG USA
Quickfeat produces
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outerwear, activewear,
leather, swim and
organics.
Our Services
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Inside Outdoor | Spring 2016 14