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Market Research

Market Research

Offline Ads Twice as Effective with Teens

Martin Vilaboy -
Despite the fact that teens grew up with an ad-loaded Internet, leaving one to suppose they are used to advertising being part of the...
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Market Research

Outdoor Product Sales Up 5% in 2012

Martin Vilaboy -
Outdoor Product sales for the 2012 period grew a 5.1 percent over the year prior, growing to $11.4 billion, according to the latest figurs...
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Market Research

E-commerce Up 16% in 2012

Martin Vilaboy -
U.S. e-commerce sales totaled $225.5 billion last year, up 15.8% from $194.7 billion in 2011, according to an estimate released by the U.S. Commerce...
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Market Research

Seven in 10 Adjusting Spending Due to Payroll Tax

Martin Vilaboy -
A change in federal tax law that decreased the take-home pay of many working Americans is impacting household budgets. According to NRF’s 2013 Tax...
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Market Research

Showrooming Shows Upside for In-Store

Martin Vilaboy -
As previous studies also have indicated, the act of in-store showrooming presents more of an opportunity than a threat for physical retailers. According to...
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Market Research

Social Connections Drive Snowsports Beginners

Martin Vilaboy -
A recent survey of Active Americans conducted by Leisure Trends Group, found that social motivations are the dominant drivers of first-time participation in snow...
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Market Research

Two-Thirds of Consumers Say No to Tracking

Martin Vilaboy -
Digital consumers around the world are starting to tire of their personal data being collected across the Internet, according to findings from Ovum. The...
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Market Research

E-Commerce Up 15 Percent YoY

Martin Vilaboy -
For the full year, U.S. retail e-commerce sales reached $186.2 billion, an increase of 15 percent over 2011, according to the latest comScore figures....
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Market Research

Print Prevails For Purchases, Says Baynote

Martin Vilaboy -
According to a recent Baynote study with the e-tailing group, analyzing consumer behavior across various retail channels during the 2012 holiday season, paper catalogs...
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Events

Snow in Late December Lifts Snowsports Sales

Martin Vilaboy -
December started slow in the snow sports marketplace, but the onset of true winter conditions and good snow across more than 50 percent of...
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