Inside Outdoor Winter 2017

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Scanwith Layar Winter 2017 MINIMAL STRIKES BACK I AL STRI S BA HR for ORs www.insideoutdoor.com WINTER’18 NEW PRODUCT SHOWCASE T R’ W PROD CT SHOWCA CRUSHING THE COLD SHIN THE OL MILLENNIAL MARKETING 2.0 LE NIAL ARKETI .0

REGULARS

Data Points

8 Numbers worth Noting

Ultra lighting; in-store Wi-Fi; overnight ratings;

and more

FLOORSPACE

56 Greatest Resource

Finding and keeping good employees

GORP

58 Get itTogether

OIA calls for industry collaboration

6 Letter from the Editor 12 Rep News & Notes 14 3 Questions 60 Green Glossary 66 Advertiser Index

REPORTS

16 Maturing Millennials

As the Echo Boomer generation grows up, so

should marketing strategies

Martin Vilaboy

22 Winter ’18 Product Market Showcase

Crush the cold with nearly 100 new products

for winter warriors

52 Minimal Strikes Back

New study muddles midsole debate

By Ernest Shiwanov

CONTENTS

Winter 2017

Inside

Outdoor

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Winter

2017

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