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DATA POINT
Snowshoe Steps
The snowshoe market could use a jolt (maybe in the form of Cres-
cent Moon’s new innovative design), as snowshoe sales are down 4%
in units and 2% in dollars sold, according to SIA’s latest figures. It is
the second straight year of decline in units sold following a healthy
plateau two years ago.
Overnight Ratings
Done in a day be damned.
Despite conventional thought that
backpacking is on life support, figures
from both Outdoor Industry Associa-
tions and the Sports & Fitness Industry
Association show overnight backpack-
ing is doing just fine, thank you very
much. Turns out participation has
grown nicely since 2012.
SFIA Backpacking Participation
Numbers (000)
2012 2015 Five-year Change
7,933 10,100 27.3%
OIA Backpacking Participation
Numbers (000)
2012 % of U.S.
Pop.
2015 % of U.S.
Pop.
8,771 3.1%
10,100 3.4%
8.2
Million
Number of “lapsed”
snowsports participants who
consider themselves skiers
or snowboarders but did
not participate last season,
according to SIA.
ScreenTeens
The outdoor market’s youth problem illustrated in one line: In
2006 nearly 80% of kids aged 6 to 12 participated in at least one
outdoor activity, show Outdoor Industry Association figures. By
2015, it was 65%. The line isn’t much better for 13 to 17 year olds.
Source: Western States 100-Mile Endurance Run Runner Survey
Usage ofWireless Network in Stores
Source: Retail Systems Research
Outdoor Participation by Age
Source: Outdoor Industry Association
Fenix
2.6%
Black
Diamond
26.5%
Other
5.7%
Black
Diamond
30%
Petzl
55.1%
Petzl
55.1%
40%
50%
60%
70%
2015 Participation in Outdoor Activities, by Age
150
125
68
72
No wireless network
available in store
Wireless available
only for receiving
and o her inventory
control related tasks
Age 6-12 Age 13-17 Age 18-24 Age 25-44
Age 45+
Wireless available
throughout the store
for p rformance
management, POS &
pr duct related tasks
Wireless available
for customers
2016 2015
80%
70%
60%
50%
40%
30%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
8%
31%
19%
25%
51%
25%
23%
19%
Snowshoe Sales, Dollars and Units
Period
Dollars
Units
YTD (Aug’12 - Mar’13)
$15,924,821
122,737
YTD (Aug’13 - Mar’14)
$18,700,467
146,751
YTD (Aug’14 - Mar’15)
$19,732,289
139,953
YTD (Aug’15 - Mar’16)
$19,284,042
133,991
27
Percent of female respondents to a CrowdTwist survey of 1,027 North
American Internet user who said they always buy their preferred brand –
regardless of price, quality, convenience or brand promise. That compares
to 21.3% of male respondents saying the same.
Inside
Outdoor
|
Winter
2017
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