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appointed
Natasha Ruiz
to oversee
Alabama, Georgia, Florida and the Ca-
ribbean. Ruiz has more than 20 years of
experience, including a 12-year stint with
Columbia Sportswear.
Vapur
has added representation
to
seven key markets in the U.S. New
ag
encies include the Breakaway
Sports Group
, representing Vapur
in the Mid-Atlantic and New England
areas;
Terrell Sports Group
, cover-
ing the brand’s Southern territory;
independent sales representative
Jay
Sheldon
in Southern California;
Mav-
erick Marketing
in the Northeast;
Harborview Outdoor Sales
, cover-
ing the Pacific Northwest; independent
sales representative
Missy Kehoe
in
the Southeast and Caribbean territo-
ries; and independent sales represen-
tative
Chad Algorri
in Hawaii.
The husband and wife team at
Alpine Cowboy
has been signed on
by
Nemo Equipment
to represent the
brand in Texas, Oklahoma, Arkansas and
Kansas. For 17 years, Stephanie and
Koby Crooks have represented brands in
the outdoor, bike, boat and ski industries
from their 1960s vintage Airstream in
Austin, Texas. They currently work with
Osprey, Yakima, Goal Zero and now
Nemo. “Our agency specializes in focus-
ing on technical hardgoods and specialty
retail, which is why Nemo is such a great
fit for us,” said Stephanie.
A manufacturer of 14 category-
leading archery brands,
FeraDyne
Outdoors
has partnered with
Jones &
Company
to drive sales and growth in
the 15-state Northeastern/Mid-Atlantic
territory. The area comprises of Maine,
Vermont, New Hampshire, Massachu-
setts, Rhode Island, Connecticut, New
Jersey, Delaware, District of Columbia,
Maryland, Virginia, West Virginia, Ohio,
Pennsylvania and New York. Founded
in 1983 and headquartered in Stuart,
Fla., Jones & Company employs 30
sales professionals, all of whom have
extensive retail and/or distributor sales
backgrounds. In 2012, the agency
opened a showroom, working confer-
ence area and office in Pittsburgh, Pa.
Mountain Khakis
has named
Mountain 2 Sea Marketing
as
its new Southeast U.S. sales agency,
while
Matt Cassidy Sales
has been
added to cover the Northwest. With
offices in North Carolina and Florida,
Mountain 2 Sea Marketing is led by
Ron
and
Brenda Frongillo
, each of
whom brings extensive expertise from
both the corporate and retail sectors.
The firm was launched in 1994 and
has since grown to a team of eight.
Its brand roster includes Buff, Eagle
Creek, ExOfficio, Gregory, Marmot
and Stanley. Matt Cassidy Sales, for its
part, has
operated in the Northwestsince 199
8 and has representedre-
spected brands in the outdoor, ski and
soccer categories including Kastle Ski,
Umbro Soccer and Kombi Gloves. The
agency is opening a second office in
Bozeman, Mont. in 2017.
Inside Outdoor: What is one thing outdoor retailers/ vendors should know about your company/brand? Christopher Neary, President and CEO: Vertical Source offers not only production management, but the entire package from initial branding and design to manufactured and delivered goods. IO: What do you consider your primary differentiation point from your nearest competitor(s)? Christopher: With the diversified experience our team brings, we have relationships with the latest and cutting edge technologies that add value to our customer’s collections. IO: What is one challenge or issue faced by your wholesale customers that your company addresses, and how do you do it? Christopher: Since we work with a diverse quiver of factories around the globe, we can offer the customer a perfect solution for their soft goods program.R
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Winter
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