

Inside
Outdoor
|
Winter
2017
66
Brundtland Report Our Common Fu-
ture that “sustainable development is
development that meets the needs of
the present without compromising the
ability of future generations to meet
their own needs.”
Others contend that this is not an
operational definition and that the
concept is best defined as “a socio-
ecological process characterized by
ideal-seeking behavior on the part
of its human component,” which is
adapted from the work of Russell Ack-
off and Fred Emery, among others.
Nevertheless, there are some
that consider the phrase a greenwash
oxymoron. To many, the concept of
growth and depleting non-renewable
resources are mutually exclusive.
Triple Bottom Line (TBL or 3BL)
The addition of social and envi-
ronmental metrics within full cost
financial reporting. In 1994 John
Elkington coins the phrase and in his
1997 book, Cannibals with Forks, he
elucidates this concept. “The idea be-
hind the TBL idea was that business
and investors should measure their
performance against a new set of
metrics – capturing economic, social
and environmental value added – or
destroyed – during the processes of
wealth creation.” He also authored
the term 3P for people, planet profit.
Uptake (Sequestration)
“The addition of a substance
of concern to a reservoir. The uptake of
carbon containing substances, in par-
ticular carbon dioxide, is often called
carbon sequestration,” says the Inter-
governmental Panel on Climate Change.
Most trees and certain crops such as
potatoes, rice and soybeans, uptake
more CO2 than other plants and crops.
Volatile Organic
Compound (VOC)
VOCs as they relate to environmen-
tal concerns refer to compounds with
high vapor pressures (a vapor at room
temperature and pressure) that can be
potentially harmful and therefore regu-
lated. VOCs occur naturally but can
also be synthesized. In recent years,
the roll of VOCs in new home or build-
ing construction and their contribution
to sick building syndrome has heighten
awareness of indoor air quality. The
Environmental Protection Agency main-
tains a list of regulated VOCs.
Zero Waste
An approach to the cradle-to-
cradle concept that includes reduc-
tion of product or process waste and
consumption, plus advancing the no-
tion of reuse, repair or return to the
environment.Data
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FitterFirst
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Gateway Trade Funding (www.gatewaytradeoutdoor.com)39
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Hillsound Equipment
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Kovea
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LifeStraw
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Lycra
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Rosenthal & Rosenthal
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Sol Sunguard
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Stansport
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SuperEye Products
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Sven Can See
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Teflon
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Vertical Source
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Xero Shoes
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