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cover large areas as well as to zoom
into the picture for amazing details
without sacrificing quality, even at
great distances,” said Greg Hartzell,
director of Toshiba Surveillance IP
Video Products.
The camera is compact for mounting
in tight spaces, with the added advan-
tage of PoE (802.3af) that eliminates
the need to run power cables. It also
integrates H.264 video compression to
deal with 4K video’s large file sizes.
The North Face’s re-
cently opened retail store
in Palo Alto, Calif., was
the brand’s latest location
to feature a virtual real-
ity experience developed
in a collaboration with
Jaunt. Originally unveiled
about a year ago in TNF’s
Chicago flagship store,
The North Face VR allows
store visitors to step into
a “completely immersive,
360-degree 3D video and
audio experiences that places viewers
right in the middle of iconic outdo r
landscapes, such as Moab, Yosemite
and Nepal.”
Captured with Jaunt’s 360-degree,
stereoscopic 3D cameras and ad-
vanced 3D sound-field microphones,
the content places viewers in the
middle of the scenes with complete
freedom to look around in any direc-
tion. Shoppers are virtually transport-
ed alongside The North Face athletes
prepping rope, climbing and setting
their plans for the day. Camp4 Collec-
tive, a group of athletes and filmmak-
ers, worked on location with
The North Face and Jaunt to
produce the content.
“For more than a decade
I’ve used every type of me-
dia imaginable to share the
iconic stories of The North
Face expeditions yet have not
seen anything that can trans-
port people to some of the
world’s most remote and in-
spirational environments like
The North Face VR,” said Tim
Kemple, Director at Camp 4
Collective, upon the original launch.
“It’s impossible to put the headset on
and not smile.”
Incidentally, the new TNF Palo Alto
location also includes the pilot of a
new, large digital window display fea-
turing rich brand content.
4D Retail Technol-
ogy Corp recently unveiled
its 4D Space Genius, a
ground-breaking, patent-
pen
platform powered by Segway
that can scan any store in
less than an hour. As the ro-
bot travels down each aisle,
it automatically compiles
and processes huge amounts
of big data, imaging every
product and barcode in ev-
ery ai completed,
the S
vides retailers and manufacturers with
the precise location of everything in
the store, as well as all instances of
price tag discrepancy, missing price
tags, empty shelving and more.
The Space Genius also provides
retailers with an interactive 3D map
of their store, precisely depicting
each product exactly as it is displayed
on the shelf. This realistic, virtual
store can either be displayed on the
company’s Web site for consumer use
and shopping, or toured remotely by
retail executives at HQ.
“With one click, customers can
virtually navigate through any
scanned store any-
where in the world
and view products
on the shelf exactly
as they are,” said the
company. “As shop-
pers tour the aisles,
they can pull products
off the shelf, spin
them around to read
more product informa-
tion and add them to
a shopping cart to be
shipped or delivered
by local courier.”
Included with the Space Genius is
a 3D planogram application. “Unlike
traditional methods of creating plano-
grams, which are based primarily on
static, theoretical inputs, the 4D Space
Genius intelligently generates dynamic
‘realograms’ based on actual, scanned
data,” says 4D.
Welcome to Automated, Robotic Inventory Contr
The North Face Expands VR Usage