Inside Outdoor Summer 2017

4 / 76

Spring 2017
TENTS on
the AT
SHARP
VALUE-ADDL A
om
IN-STORE
REBOOT
A CHANGING CUSTOMER
COMPOSITION
Camping
XYZA
Summer 2017
WATER-FREE
COLORSL
VEHICLE-BASED
ADVENTURINGS D
RI
NEW
PRODUCT
SHOWCASEW
RIDE
ALONG
S/S 2018
E
L
S
REGULARS
Data Points
Running the numbers; AI as CRM;
fill on the AT; waste of Wi-Fi; and more
FLOORSPACE
Make friends with customers
GORP
Sunski shows vision
GORP
Lifestraw’s ‘Follow the Liters’ program
BACK OFFICE
Reconsidering frequent shopper programs
REPORTS
From mini-motorhomes to adventure motorcycles,
vehicle-based adventuring is giving gas to outdoor
participation and product design.
By Martin Vilaboy
Two waterless dyeing technologies are drying up one of
the dirtiest elements of performance apparel production
By Ernest Shiwanov
The latest fashions to family tents, new boats to belay
devices, outdoor buyers can find just about anything
among the more than 100 new product introductions.
CONTENTS
Summer 2017
26
32
40
Cover image courtesy of Wenzel
Inside Outdoor | SUMMER 2017 4