Inside Outdoor Summer 2017

12 / 76

REP MOV ES AND NEWS
R EP MOVE S A ND NE WS
Helly Hansen has appointed Way-
point Outdoor as its exclusive U.S.
nationwide master sales representative
for both its sportswear and work-wear
wholesale businesses. Bob Holding,
partner at Waypoint Outdoor and for-
me c’teryx,
will ness
for Waypoint. As part of the transition,
Waypoint will enfold the existing Helly
Hansen USA sales directors, their
teams and independent agents into the
Waypoint organization. The transition
of the sales functions to Waypoint will
take place on September 1, 2017, en-
abling Waypoint to prepare for the Fall
Winter 2018 season. Helly Hansen’s
USA headquarters will remain in Sum-
ner, Wash., for the consumer facing ac-
tivities of marketing, e-commerce and
customer service, as well as finance,
supply chain and logistics.
Brooks-Range Mountaineering
has hired John Swartz as regional sales
rep in the South Central United States.
Swartz’s territory includes New Mexico,
Texas, Arizona, Oklahoma, Louisiana,
Kansas and Missouri. He brings 15 years
of experience to the table and has cross-
category experience, having worked with
a wide range of brands, from tech to the
outdoors. He can be contacted directly at
.
Petzlrecently welcomed Ascension
Sales LLCas its new sales representa-
tion for the Rocky Mountain territory.
The Golden, Colo.-based agency will
cover Colorado, New Mexico, Utah and
Wyoming for Petzl. Principal partners
Brad Barlage , Eric Johnson and Brian
Stevenson founded the agency in
2014 and provide a collective 50 years
of experience in the outdoor industry.
Ascension currently represents other
active brands including Vasque, Jetboil,
Eureka!, bigtruck, Alpine Start and Silva.
Pacific Market International’s Stan-
ley brand recently awarded Mountain
to Sea Marketing as its “Sales Agency
of the Year.” Representing the Stanley
brand in the Southeast, Mountain to
Sea Marketing shattered its annual
goals, said Stanley. As such, the team
of seven individuals, led by Ron Fron-
gillo , received this year’s Golden Stan-
ley, an award that recognizes the sales
agency that not only achieved and ex-
ceeded sales goals but reached higher
and further for their communities.
“Whether it’s working Trail Day on
the Appalachian Trail or sponsoring a
paddleboard race in Florida, the team
is there, usually serving up cold beers
or hot coffee in a Stanley,” stated
Kelly Kraus, vice president of PMI’s
Stanley brand.
In related news, Stanley announced
the additions of Dave McVicker as
Stanley’s new vice president of sales
and Tom Shores as Western regional
sales mana
Stanley tea
years at Blue Bunny ice cream, where
he was instrumental in growing the
business into one of the top brands
in the nation. Shores most recently
worked with Mountain Hardwear. He
will be replacing Jeff Greto, who is
Stop Fighting Your Cooler For A Drink!
Available in two sizes:
24 & 64 can packs
booth #38119
Hybrid Cooler
is the first of its kind!
Available Spring 2018!
NEW
Easy to use YKK zipper
Wide mouth opening
Tough like a hard cooler, with the weight of a soft cooler
Durable and eco-friendly
Removable leak proof TPU Liner
Inside Outdoor | SUMMER 2017 12