Inside Outdoor Fall 2016

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Scanwith Layar
Fall 2016
SOCIAL
STRATEGIESSOCI
STRA
Cooking
w/ o Gas
o in
w o
TRAIL
RUNNERS
R
R
FALL ’16L
INTO
HOLIDAY
PROMOSMOS
Data and analysis from prior holiday shopping
seasons provide a better understanding of what
promotions are likely to work during the upcom-
ing weeks. We have some gift suggestions, too.
By Martin Vilaboy
REGULARS
Data Points
Wearable watch; ad blocks; climbing
demos; reasons they race; and more
BACK OFFICE
Why you can’t make every sale
FLOORSPACE
Affording air packing system
Racing and risk
REPORTS
Trail shoe spotting at the recent Western States 100-Mile
Endurance Run, and what it tells us.
By Martin Vilaboy
Korean stove expert Kovea is on the verge of forever
changing (and improving) backcountry cooking.
By Ernest Shiwanov
Social media marketing changes faster than high-altitude
weather. Here’s an update and insights for specialty
brands on recent developments and coming shifts.
By Martin Vilaboy
CONTENTS
Fal l 2016
Inside Outdoor | Fall 2016 4