Previous Page  46 / 48 Next Page
Information
Show Menu
Previous Page 46 / 48 Next Page
Page Background www.insideoutdoor.com

Inside

Outdoor

|

Fall

2016

46

Some risks can’t be eliminated,

but prudent controls improve your

chances of success.

Monitor and Adjust

Some of my running logs are more

than 30 years old, and it’s fun to go

back and read what I was doing and

thinking back then. At the time, those

logs helped me track progress, and

they became a reality check – was

I doing the things I needed to do in

order to reach my goals? In business,

controls won’t sustain themselves un-

less you monitor them. Routinely as-

sess the effectiveness of your control

processes and keep your eyes open

for emerging hazards. Risk manage-

ment is a process and you should

adapt over time.

In the last couple miles of that

race, I was running all out. As my

competitor surged near the finish, he

pulled away to win by a few strides,

but I finished just behind him with a

huge personal best.

That race never would have hap-

pened if I hadn’t prepared myself to

take a gamble when the opportunity

presented itself. By creating a solid

risk culture in your organization,

you can be prepared to take advan-

tage of your opportunities.

Once you develop success princi-

ples, create a worthy vision and con-

trol your critical risks, great success

is likely to follow.

Dave Griffin is a risk management

officer who began running in 1976

as a high school freshman and ran

competitively through 1989. After

a 12-year period of casual running

when his children were young, he

returned to competitive running as

a master. Griffin started the Flying

Feet Running Programs in 2004

while his daughter, Katie, was run-

ning in high school. The program has

since grown to provide year-round

coaching and support to runners

of all experience and talent levels

in the Carroll County, Md., area.

In 2010, Griffin published his first

book, “After the Last PR – The Vir-

tues of Living a Runner’s Life.”

Floor

Space

Ad index

FREE SUBSCRIPTIONS

Subscriptions to INSIDE OUTDOOR magazine are free to

those working in the outdoor products value chain. Simply

go to

www.insideoutdoor.com

and click on the subscribe

link. Fill out the form completely and you will start receiving

the magazine within six weeks.

PAID SUBSCRIPTIONS

Professionals related to the industry but not within

the qualification catagories may purchase a one-year

subscription. Basic rate: U.S., $59; Canada, $99; foreign,

$199. (U.S. funds only). Please call 480-503-0770 to place

your order.

ADDRESS CHANGES, RENEWALS and CANCELLATIONS

Go to

www.insideoutdoor.com

and click on the subscribe

link. For address changes and renewals, simply fill out the

form, submit it and your subscription will automatically be

renewed with your most current information. To cancel

your subscription, go to the “Cancellations” header, click

“here” and follow the instructions.

CORRESPONDENCE

Send letters to the editor via email to Martin Vilaboy at

martin@bekapublishing.com.

All other correspondence

should be directed to INSIDE OUTDOOR 745 N. Gilbert Rd.,

Ste. 124, PMB 303, Gilbert, AZ, 85234

PRESS RELEASES

INSIDE OUTDOOR magazine welcomes press releases

and any other information relating to the outdoor products

value chain. Releases should be emailed to Martin

Vilaboy at

martin@bekapublishing.com

REPRINTS

For high-quality article reprints, minimum of 100 quantity,

please contact the publisher at 480-503-0770.

ADVERTISING

For a media kit or information about advertising,

call Berge Kaprelian at (480) 503-0770,

berge@ bekapublishing.com

12 Survivors

(www.12survivors.com)

17

32north

(www.32north.com

)

41

Advanced Elements

(www.advancedelements.com)

26

ASF Group

(www.asfgroup.com)

18

Baffin

(www.baffin.com)

2

Body Glide

(www.bodyglide.com)

27

Bridgford

(www.bridgford.com)

38

Buff

(www.buffusa.com)

7

Casio

(www.casio.com)

31

Celerant

(www.celerant.com)

33

Cocoon by Design Salt

(www.designsalt.com)

28

Coghlan’s

(www.coghlans.com)

29

ColdPruf

(www.coldpuf.com)

47

CORDURA

(www.cordura.com)

3

drirelease

(www.drirelease.com)

13

FitterFirst

(www.fitter1.com)

15

Gateway Trade Funding

(www.gatewaytradeoutdoor.com)

19

Implus

(www.implus.com)

5

Kahtoola

(www.kahtoola.com

)

20

LifeStraw

(www.buylifestraw.com)

25

MadWater

(www.ROCgearWholesale.com)

26

MFI International

(www.mfiintl.com)

11

Outdoor Retailer

(www.outdoorretailer.com)

23

Overboard

(www.ROCgearWholesale.com)

28

Quickfeat

(www.quickfeat.com)

37

Retail Revelations

(rsayner@rmsa.com)

40

SIA

(www.siasnowshow.com

)

36

Sport Suds

(www.sportsuds.com)

40

Stansport

(www.stansport.com)

24

Techtextil

(www.techtextilna.com)

39

Vertical Source

(www.verticalsource.com)

Back cover

Disclaimer: This index is provided as a free service to our advertisers. Every effort is made for accuracy, but we cannot

be held liable for any errors or omissions.