IO Directory 2016

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REGULARS
Data Points
8 Numbers worth Noting
Ultra-pack picks, urban anglers,
IoT ROI, and more
FLOORSPACE
64 Peace Signage
A retail story worth telling
BACK OFFICE
66 Forget Strategy, Embrace Agility
Adapt at the speed of business
6 Letter from the Editor
12 Rep News & Notes
68 Green Glossary
74 Advertiser Index
REPORTS
14 Uphill Treads &Trends
The latest updates and innovation to creep
into backcountry ski gear
By Graig Dostie
24 Specialty’s Cloud Strategy
A changing retail sales floor means virtual-
ized servers are a reality for smaller retailers
By Martin Vilaboy
30 Dyneema’s Dynamite
This future fiber finally explodes into apparel
By Ernest Shiwanov
36 Winter ’17 Product Market Showcase
Get that warm and fuzzy feeling paging
through more than 100 new items for
next winter
CONTENTS
Winter 2016
36
24
30
14
Cover image by Chris Burkard courtesy Fjällräven
Inside Outdoor | Winter 2016 4
Printed on 100%
Recycled Paper