IO Directory 2016

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REP MOV ES AND NEWS
R EP M OVE S A N D NE WS
Bergans USA has announced the
hiring of two industry veteran rep agen-
cies to cover the Lakes region and the
Rocky Mountain territory. The Norwe-
gian brand has hired Mark Kallerud
to cover Michigan, Indiana, Ohio and
Ke Sales,
wit Bret
Fishman and associate Christina
Knight, will cover the Rocky Mountain
territory. Kallerud has extensive soft-
and hardgoods sales experience in the
outdoor and ski industries through pre-
viously working at Mountain Hardware
and Columbia Sportswear. He started
his journey in the outdoor industry
working retail at Ohio’s Backpacker
Shop. X-treme Fun Sales was started
by the Fishmans in 1996 with Knight
joining the company about four years
ago. The agency takes the place of out-
going in-house rep Ryan Raymond. In
addition to Kallerud and X-treme Fun
Sales, Bergans USA’s rep team also in-
cludes Bob Kirkup (Eastern Canada),
Melanie Whittall (Western Canada),
Loretta Sutter (Northeast), Terry
Mullins (Upper Midwest), Endless
Adventures (Southwest) and Kurt
Watkins (Pacific Northwest).
Avalanche announced the expan-
sion of its national sales team and
presence in New York City with Jim
Norris joining as director of sales and
Ana Cabreja as national accounts
manager. Both Norris and Cabreja will
work out of Avalanche’s new, 2,400-
square-foot showroom located in Mid-
town Manhattan. Norris brings more
than 30 years of sales and marketing
experience, previously serving as vice
president of sales for Seven7 Jeans,
following stints with outerwear brands
London Fog and Gordon & Ferguson,
and also cultivating consumer apparel
retailer accounts around the U.S. Army
brand and Versa Group brands. Cabreja
offers 20 years of experience in product
development, sales and merchandising
in the apparel industry. Most recently
as senior merchandiser at Triboro Man-
ufacturing, Cabreja developed programs
for major retailers, including Walmart,
Target and Babies R Us. Her previous
experience in the active lifestyle market
includes supporting Rockport Apparel,
Equinox and US Army brands.
BP Associates has picked up
Osprey Packs and will serve as the
brands sales agency in the North Cen-
tral region. Based in St. Paul, Minn.,
the six-person team of sales and
marketing specialists at BP, including
partner Jeff Reinmann, also repre-
sent outdoor brands Bogs, Cascade
Designs, Goal Zero, Terramar Sports
and Yakima, as well as private label
offerings.
Sale rep agency Outdoor Sports
Marketing has added industry veteran
Tony Turner to its sales team. Turner is
charged with driving sales for the compa-
ny’s entire portfolio of brands in Eastern
North Carolina, Virginia and West Vir-
ginia. Those brands include MSR, Smart-
Insect Repellents
Sunscreens
Lip Balms
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Inside Outdoor | Winter 2016 12