IO Directory 2016

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wool, Seal Line, Chaco, Osprey, Vasque
and Therm-a-rest, among others.
Surf and SUP brand Boardworks
named Andrew Valentine sales di-
rector, promoted Rick Gravesen to
sales rep for Southern California, and
is actively searching for a new sales rep
for Northern California. Valentine was
brought onboard to drive the company’s
aggressive growth plan, initiated imme-
diately following its acquisition by Con-
fluence Outdoor. As director, he will be
responsible for global sales strategy and
implementation across all retail channels
and will directly lead the Boardworks
independent rep network. Valentine will
report directly to Shelly Moore, vice pres-
ident of sales for Confluence Outdoor.
San Francisco outdoor gear com-
panies Alite Designs and Boreas
Gear announced the appointment of
Elliott Nolan as the North American
sales manager. Prior to joining Alite
and Boreas, Nolan was with Outdoor
Adventure Sales, the west coast sales
agency for The North Face, where he
held various positions including corpo-
rate initiatives manager, Alaska and
Oregon territory sales representative
and Pacific Northwest performance and
action sports representative.
Astral has hired husband and wife
team Dave and Bobbie Larson to
serve as its new sales team charged
with expanding the company’s outdoor
performance footwear and PFD sales in
the Midwest. The Larsons will service
Minnesota, Wisconsin, Iowa, Illinois,
Missouri, Kansas, Nebraska, North and
South Dakota and the upper peninsula
of Michigan. They can we reached at
and
.
After introducing the Ortovox
Mountainwear line in the North Ameri-
can market this fall, Ortovox is expand-
ing its sales reach by adding two new
agencies to its roster. Spearheaded by
Nate Pickens and Heidi Williamson,
Red Fish Outdoor Associates is
tackling the Pacific Northwest for Orto-
vox. The Boise-based agency is respon-
sible for Ortovox’s presence at retailers
in Alaska, Washington, Oregon, Idaho
and Montana. On the East Coast,
Brett Tiefau has signed on to carry
the Ortovox message to retailers in
New England, New York and the Mid-
Atlantic states, including many major
Eastern metro areas.
Sherpa Adventure Gear has
hired Noel Lemke to represent the
brand in Alaska, Oregon, Washington,
Idaho and Montana. Lemke comes
to Sherpa as a seasoned representa-
tive working in the past with both
Nordica and Swix Nordic gear. He left
his agency 13 years ago with the op-
portunity to own his own retail store,
Sportsman Chalet, in Bellingham,
Wash., which operated until 2014.
Lemke returned to build his agency,
Whatcom Creek Sales and will rep-
resent Sherpa Adventure Gear along
with Komperdell trekking poles.
REP MOVES AND NEWS
Inside Outdoor | Winter 2016 13