Inside Outdoor Spring 2017

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Scanwith Layar
Winter 2017 W
7
MINIMAL
STRIKESBACK
HR forORs
om
o
WINTER’18
NEW PRODUCT
SHOWCASE
CRUSHING
THE COLD
MILLENNIAL
MARKETING
2.0
Spring 2017
TENTS on
the AT
NT on
the
SHARP
VALUE-ADD
IN-STORE
REBOOT
A CHANGING CUSTOMER
COMPOSITION
Campingp
XYZZ
A GI CUSTOME
CO POSITION
REGULARS
Data Points
Amazonian challenges, aspirational outings,
Made in the USA, running the numbers, and more
BACK OFFICE
Sharing the pie with online retailers
FLOORSPACE
Green building retrofits without the capex
Knife robot provides retail value-add
REPORTS
A youth movement is changing the composition
of North American camping participants.
By Martin Vilaboy
Spotting ultralight shelters on the AT
By Martin Vilaboy
A near-term perspective on in-store IT investments
By Martin Vilaboy
CONTENTS
Spr ing 2017
16
28
24
Inside Outdoor | Spring 2017 4