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Facebook remains the undisputed
king of social network marketing, both
in terms of user penetration and busi-
ness spending. It is an extension of
many brands’ websites, and sits at the
core of many social strategies. The site
boast more than 40 million active small
business pages alone, and with its
steady stream of new product additions
and acquisitions, it’s likely to maintain
its position as the Sunday paper of its
generation for some time. Even so, if
Facebook still gets the overwhelming
majority of your attention and budget,
you’re likely falling behind your sav-
viest competition, particularly when it
comes to attracting younger cohorts.
The relatively young Instagram,
for one, has quickly become much
more than a new kid on the block
when it comes to aggregating eye-
balls. Launched about six years after
Twitter, it already boasts more active
users in the U.S., per Statista figures,
with 77 million to Twitter’s 67 million.
Its daily active user count (number of
users who engage with the service
any given day) is as high as 300 mil-
lion, dwarfing Twitter’s 110 million,
reports The Motley Fool.
“Instagram has become the go-to
platform for users interested in both
sharing visual stories and consum-
ing them,” said researchers at Sim-
ply Measured. This year alone, the
network has added 60-second videos,
added video to carousel ads, simpli-
Snap to It
Preferred Social Media Site among U.S. Teens
Network
Spring 2013 Spring 2014 Spring 2015 Spring 2016
Snapchat
-
-
13%
28%
17%
30%
32%
27%
30%
27%
24%
18%
33%
23%
14%
17%
Tumblr
4%
5%
4%
2%
2%
2%
2%
2%
Google+
5%
4%
1%
1%
Other
4%
4%
8%
5%
None
6%
5%
-
-
Source: Piper Jaffray
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