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If you’re interested and reading this
article, it’s more than likely your compa-
ny has built up a nice group of followers
and fans, and those friends sit on the
front line of your social media campaign.
This loyal collection of consumers is
arguably the most powerful social tool
in an arsenal. Not only do these folks
represent a community of advocates,
but according to the proverbial “network
effect,” the more endpoints that exist to
share and spread the word, the more
powerful the network becomes. So it
almost goes with saying that market-
ers need to be careful not to take steps
backward by annoying and hence
losing followers. As much as anything,
research suggests the quickest way for
retailers and brands to lose fans and fol-
lowers is by essentially trying too hard.
A survey of more than 1,000 Face-
book, Twitter and Instagram users
by Sprout Social, a provider of social
management tools, asked participants
what annoys them about brands on
social and what ultimately drives them
to unfollow. Far and away, the most
annoying behavior for respondents is
when brands send too many promo-
tions, said 57 percent of respondents.
Even worse is when the promotions
Two words: Don’t annoy
Source: SFIA
Actions That Make People Unfollow a Brand
on Social Media
Source: Sprout Social
46.0%
41.1%
34.9%
29.9%
17.9%
15.3%
Too Many Promotional
Messages
They Tweet Too Much
Too Quite
Information Not Relevant
Use of Slang/Jargon
Doesn’t Fit Brand
They Don’t Reply to Me
Percentage of Responses
B r a n d n e w
l o o k .
S t i l l # 1 i n
f a m i l y c a mp i n g .
Look to Stansport
for all of your camping,
hiking, outdoor recreation, survival,
and emergency prep needs.
S TA N S P O R T . C OM > > T O L L F R E E : 1 . 8 0 0 . 4 2 1 . 6 1 3 1 > > FA X : 1 . 3 2 3 . 2 6 9 . 2 7 6 1
Inside
Outdoor
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Fall
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