Inside Outdoor Fall 2016

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RE P MOVES AND NEWS
R EP MOVE S A ND NE WS
At its annual board meeting in Oc-
tober, the Eastern Outdoor Reps
Association (EORA) announced it
had welcomed 75 new members dur-
ing the first nine months of 2016, a
39 ’s new
me urage
members to join or remain in the or-
ganization, EORA’s board decided to
keep a number of incentives in place,
including low membership dues, recip-
rocal programs with the Eastern Win-
ter Sports Reps Association and New
England Sports Reps, complimentary
legal counsel, a variety of show loca-
tions and programs and a manufactur-
er/vendor sponsorship program. Other
meeting highlights included long-range
planning and budgeting, approving a
succession plan for the executive direc-
tor position and awarding $4,500 in
grants to six organizations. The next
EORA board meeting will take place in
Washington D.C. in March 2017.
Swedish footwear brand Icebug
expanded its sales representation with
the hiring of the Marty Byer Group
to cover the Mid-Atlantic. Located in
Potomac, Md., Marty Byer Group has
sales experience in the outdoor and
healthy lifestyle categories. Working
with companies such as Kavu, Picky
Bars and Aquamira, Byer has a history
in the endurance sports industry and
has had success working with up-and-
coming brands, said the company.
Pack brand Mystery Ranch has
retained Caraway & Co, based in
Bishop, Calif., to represent its Moun-
tain division in California, Nevada,
Arizona and Hawaii. The Mountain
division of backpacks, daypacks
and everyday carry bags debuted
in Spring 2016 in approximately
50 retail stores across the U.S and
Canada. Dana Caraway heads up
the agency with four sub reps, Terry
Imus , Matt Gibley , Traci Cosmer
and Melissa Richter. Caraway & Co
can be reached at
or 303.919.5571. All told,
Mystery Ranch is now working with
five agencies in strategic territories.
Nikwax added three new sales
agencies on the East Coast and in the
Southeast, covering Florida to Maine.
Sky Ambitions
), led by principals Davee and
Kristin Karl, will cover Maine, Ver-
mont, New Hampshire, Massachusetts
and Connecticut. Dedicated Sports
Group ,
with principals Andy Correll and
Paul Wu, will handle New York, New
Jersey, Pennsylvania and DelMarVa.
And Adventure Marketing Group
,
principal Tom Hammond, will repre-
sent Florida, Georgia, Alabama, Mis-
sissippi, Tennessee, South Carolina,
North Carolina and Virginia.
Swedish outdoor brand Fjällräven
announced the appointment of Seth
Quackenbush as specialty account
sales manager along with the ad-
dition of Mountain Source sales
agency to cover the Rocky Mountain
region. These appointments, said the
company, allow Crystal Haselton
to assume an elevated role as a key
account manager for the brand, fo-
cusing her time to grow and manage
the interface between specialty and
larger format accounts. Quackenbush
most recently served as the global
sales and marketing director at Proof
Eyewear and brings additional expe-
rience from past positions at Nitro
Snowboards & L1 Outerwear, Ride
Snowboards and K2 Sports, where he
served as national sales director, as-
sistant sales manager and customer
service manager, respectively. In this
role, he oversaw all sales and dis-
tribution initiatives across domestic
and international markets. Mountain
Source, for its part, represents a ros-
ter of outdoor brands to more than
450 active retail accounts throughout
the Rocky Mountain region. It sup-
ports Fjällräven’s North American
expansion in Colorado, Montana,
Utah, Wyoming and Southeast Idaho.
Quackenbush and Haselton will report
directly to Nathan Dopp, president at
Fjällräven North America.
Hillsound Equipment, a produc-
er of winter traction equipment and
gaiters for urban and outdoor enthu-
siasts, announced a partnership with
Fitzpatrick, Leier & Associates,
whereby the sale agency will repre-
sent Hillsound’s products in North Da-
kota, South Dakota, Nebraska, Iowa,
Illinois, Wisconsin, Minnesota, Kansas
and Missouri, covering independent
retailers and specialty chain stores.
Based in Circle Pines, Minn., Fitzpat-
rick Leier & Associates has been an
independent sales organization since
1992 specializing in the outdoor and
athletic industries. They currently
represent inov-8, Injinji, Snow Angel,
CurrexSole, SAXX Underwear and
361 USA in addition to Hillsound
Equipment. The organization can be
reached at 763.783.7338.
Following the release of its first
all-season shoes, along with the debut
of the 201 -
tral annou sales
representation for the TOLA, Midwest
and Mid-Atlantic territories. Effective
immediately, Kevin Bakke, based
in Dallas, will handle Astral sales
representation in Texas, Oklahoma,
Louisiana and Arkansas. Astral joins
Bakke’s portfolio consisting of Hydro-
flask, FITS Socks and Oofos Footwear.
He can be reached at
or 469.865.6675. The
Midwest territory, meanwhile, gains
sales rep Scott Hamstra, who is
based in Madison, Wis. Hamstra has
been in the industry for 19 years,
working as a salesperson, manager
and buyer at Rutabaga Paddlesports.
He will join Midwest sales rep Dave
Larson in representing Astral, Na-
tive Watercraft, Hurricane Kayaks and
Pelican. Contact Hamstra at
or 608.843.6102.
And lastly, Erik Steinour will join
Kelly Fischer and the Astral team
on a sub rep basis in the Mid-Atlantic
Region. Steinour has a successful
career as a rep for the Morrison
Sales Agency, representing re-
spected brands in the outdoor and
ski markets including Head Skis,
Obermeyer, Giro, Fox River, Rafters
and BOGS Footwear. Steinour can be
reached at
or 717.645.9042.
Headsweats continues to expand
its international presence through a
partnership with Podium Imports ,
a leading distributor for a broad
Inside Outdoor | Fall 2016 10