Inside Outdoor Winter 2017

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Winter 2017 | InsideOutdoor 59
Throughout the week
of OR, OIA will be host-
ing daily lunch sessions
focused on the themes
of policy, participa-
tion and sustainability.
And the show will kick
off with the Industry
Breakfast, featuring
keynote speaker Joel
Makower, himself a
sustainability thought
leader. And on Night 0
of the show, the industry
will celebrate one of its
greatest collaborative
efforts, the Sustainability
Working Group (SWG),
which formed 10 years
ago and includes 300
brands, retailers, suppli-
ers and other stakehold-
er organizations working
to identify and imple-
ment better business
practices throughout
their supply chains.
“It’s important for the
longevity of our brands
but also for the longevity
of the world we live in,”
says Smartwool’s Jenni-
fer McClaren of her com-
pany’s involvement with
the SWG and its commit-
ment to sustainability.
In the OIA campaign,
McClaren is paired with
Dave Petri, vice presi-
dent of marketing for
Farm to Feet, which com-
petes with Smartwool in
the sock category but col-
laborates through the SWG. In a video
on , Petri explains:
“What you guys (Smartwool) do to im-
prove your supply chain ultimately helps
improve the supply chain for
others and vice versa.”
Columbia’s Haney echoes
McClaren and Petri, “It’s
one thing to say you’re do-
ing good things in sustain-
ability. It’s another thing
to assess that and bench-
mark it. We’ve been using
the [Higg Index] to not
only benchmark our own
progress but also to drive
business and some of our
[corporate] projects. It helps
us objectively assess our
sustainability initiatives.”
A product of the precom-
petitive, collaborative SWG
group, the Higg Index is the
epitome of what cross-col-
laboration can accomplish.
Roberts, herself, seeks op-
portunities for OIA to collabo-
rate on things it can’t do alone.
“Grassroots Outdoor Alliance
is better positioned to lead spe-
cialty retail education than OIA,”
she says, “but we need to sup-
port that with our resources to
make sure that as many retailers
as possible can access it. This
campaign is about recognizing
where we can lead and where
we can enable other groups in
the industry to lead.”
Outdoor Industry As-
sociation’s programming at
the winter show will revolve
around the Together We
Are A Force messaging, and
Roberts hopes attendees will
carry the message with them
into the future by collaborating
on advocacy work, sustainability initia-
tives and participation efforts.
Gorp
VIVEKMURTHY
U.S.SURGEONGENERAL
STACYBARE
DIRECTOR,SIERRACLUBOUTDOORS
MARKMCKNIGHT
CMO,ROOTSRATED
Join theOutdoor IndustryAssociationand theOutdoor
Foundation foradynamic roundtablediscussion
moderatedbyOIA’s JessicaWahlabout the therapeutic
powerof theoutdoors.Asmoreandmoredoctorsacross
thecountryprescribeoutdoor recreation toaddress
physicalandmental illness,post-traumaticstressand
othermaladies,what isour roleasan industry tosupport
and incorporatemessagesofhealthandwellness intoour
brandstories?
OIA INDUSTRY LUNCH:PARTICIPATION
CEDARWRIGHT
PROFESSIONALCLIMBER
AND FILMMAKER
JESSICAWAHL
GOVERNMENTAFFAIRS
MANAGER,OUTDOOR
INDUSTRYASSOCIATION
AFORCEFOROUTDOORPARTICIPATION.
Onlyby joining togethercanwe transformourbeliefs into laws and actions that
promote,protect andpreservewhatwe love—thegreatoutdoors. JoinOIA and
bepartof apowerful force formeaningfulchange.
DOCTOR’S
ORDERS:
GET OUTSIDE
TUESDAY, JANUARY10 | 11:30AM–1PM
SALOND,SLCMARRIOTTDOWNTOWN
ATCITYCREEK
WHY YOUR OIA
MEMBERSHIP
MATTERS
BecomingpartofOIAmeanscollaborating toachieve
realsolutions in theareasofsustainablebusiness,
outdoor recreationand tradepolicyandparticipation.
OIA IndustryLunch livebroadcastpoweredby
DANIELURETSKY
PRESIDENT,
ALLIED FEATHER&DOWN
PETERHANEY
MANAGEROFCORPORATE
RESPONSIBILITY,
COLUMBIASPORTSWEAR
AFORCEFORSUSTAINABILITY.
Sustainablebusinessmeans asking, “Together,howcanwedo thisbetter?”We’re joining forces as
an industry to the lead the sustainablebusinessmovement that innovates toprotectpeople, animals
and representdifferentbusinesses,but togetherwe fight for acommongoal.
JoinOIA andbepartof apowerful force formeaningfulchange.
WHY YOUR OIA
MEMBERSHIP
MATTERS
BecomingpartofOIAmeanscollaborating toachieve
real solutions in theareasof sustainablebusiness,
outdoor recreationand tradepolicyandparticipation.
StumpedaboutREI’sandMEC’s request for vendorpartners toadopt
theHigg Index?Comegrababite, learnabout theHigg Index from
OIAexpertsandhear fromREIandMECon themove to raise their
sustainability standards.
WEDNESDAY, JANUARY11| 11:30AM–1PM
SALOND,SLCMARRIOTTDOWNTOWNATCITYCREEK
Today, stopby forabeerwithusatBooth
#BRL200 from4:30 PM-6PM. Donate$5
to theOutdoorFoundationand snaga
Stanleypint.Cheers!
OIA INDUSTRY LUNCH:SUSTAINABILITY
OIAMEMBERSHIPHAPPYHOUR
DAVIDLABISTOUR
CEO,MEC
SUSANVISCON
,MERCHANDISING
ANDPRIVATEBRANDS,REI
VALERIEPRESOLLY
DIRECTOROFSUSTAINABLE
BUSINESS INNOVATION,MEC
VIKSAHNEY
DIVISIONALVICEPRESIDENT,
SUSTAINABILITY,REI
A SUSTAINABLE SUPPLY
CHAIN FOR ALL:
HIGG INDEXADOPTIONHOW-TO
FROMOIA,REIANDMEC
OIA IndustryLunch livebroadcastpoweredby
OIA INDUSTRY LUNCH:POLICY
YOU CAN’T DO BUSINESS
ON A DEAD PLANET:
A PATH FORWARD ON CLIMATE CHANGE
The surprisingoutcomeof the2016presidentialelection signalsa
dramatic shift forclimatechangepolicy.Thenextadministrationhas
pledged todefund federalclimatechangemitigationandwillwithdraw
from internationalclimateagreements.Whatdowedonow? Joinus
foran importantdiscussionaboutwherewego fromhereand finding
away forward—together.
Speakers fromProtectOurWinters,ClimateActionCampaign,
TheClimateRealityProjectandOutdoor IndustryAssociation.
THURSDAY, JANUARY12 | 11:30AM–1PM
SALOND,SLCMARRIOTTDOWNTOWNATCITYCREEK
MAKEAN IMPACT
INWASHINGTON,D.C.
JOINUSATTHEOIA
CAPITOLSUMMIT
INAPRIL
We’remaking sure the impact
ofouroutdoor industry jobs
doesn’tgounnoticed.Geta
sneakpeekofour impacton
theU.S.economyat the
OIACapitolSummit inApril.
WHY YOUR OIA
MEMBERSHIP
MATTERS
BecomingpartofOIAmeanscollaborating toachieve
real solutions in theareasof sustainablebusiness,
outdoor recreationand tradepolicyandparticipation.
OIA IndustryLunch livebroadcastpoweredby
CHRISWARNER
FOUNDERANDCEO,
EARTH TREKS, INC.
MATTFEENEY
CO-FOUNDERANDDIRECTOROF
ADVANCEMENT,ADAPTIVEADVENTURES
AFORCEFOROUTDOORPARTICIPATION.
Theoutdoors is foreveryone—andwe’re fighting to keep it thatway.Because
theoutdoor industry thriveson inclusion,we’re joining forces toprovide
transformativeoutdoorexperiences. JoinOIA andbepartof apowerful force
formeaningfulchange.
OIA’s print ad campaign