After more than 20 years serv-
ing as “Rep Turtle” in their respective
ter
ritories, Donalda Day (25years
ser
ving Southern California, Arizona
and Southern Nevada) and
Sharon
Marxen
(23 years repping Northern
California and Northern Nevada) an-
nounced their retirements from Turtle
Fur. Marxen, however, has agreed to
stay on through the 2015/16 season
and continue to act as a brand ambas-
sador in the territory. Turtle Fur will be
celebrating Day’s and Marxen’s retire-
ments at the SIA show in January.
Elsewhere, Turtle Fur has made a
number of moves within its rep base.
First off, the role of
Randy
and
Cindi
Downs
has been expanded to include
the entire territory for the Eastern
Great Lakes for the states of Michi-
gan, Ohio and Indiana. The Downs
came on board in the fall of 2014 to
handle outdoor and hunting accounts
in the territory, as well as all ac-
counts for spring-summer. Also,
Dana
Davol-Muxen
has been signed on to
cover Northern California, Northern
Nevada and Hawaii territory. Davol-
Muxen comes to Turtle Fur with more
than 25 years in the industry.
To support its growing number of
retailers in Canada,
Selk’bag USA
has
partnered with
NRI Distribution
to
handle all of Selk’bag USA’s wholesale
shipping in Canada. Working with NRI
allows Selk’bag USA to shorten its sup-
ply chain and provide a faster, more
efficient process for its Canadian retail
partners, says the company. Selk’bag
USA will be distributed out of NRI’s
Kamloops, British Columbia center.
Ibex Outdoor Clothing
announced
that
Troy Kattreh
and
Pam Schwar-
zbach
of
The Ascentials
will be
covering the Midwest region, while
independent rep
Tom Lawrence
will
represent the brand on the East side
of the Great Lakes. Headquartered in
Madison, Wis., The Ascentials is an
independent rep team with two de-
cades of outdoor industry experience.
Its territory covers the states of Illinois,
Iowa, Missouri, Wisconsin, Minnesota,
the Dakotas, Nebraska and the Upper
Peninsula of Michigan, where it also
represents Implus, Toad & Co. and
Nau. Based in Grosse Pointe, Mich.,
Lawrence will be covering Michigan
(Lower Peninsula), Ohio, Indiana and
Kentucky. A former Ibex rep in the
Pacific Northwest from 2004-2012,
Lawrence returned to his home state in
Michigan in 2012 and set up his own
independent rep agency.
White Sierra
has added
K&L
Sports
and
Fifth Row Center
to its
U.S. roster or reps.
Kirby Laughlin
,
agency principal at K&L Sports, has
30-plus years in the outdoor industry,
including representing brands such as
Nike, Timberland, Puma, Simple and
Canada Goose. K&L Sports will support
White Sierra in Illinois, Indiana, Michi-
gan, Ohio, Kentucky and West Virginia.
Laughlin’s current key accounts include
Flylow, Injinji, Cudas, IllumiNITE and
NorthernLights. Fifth Row Center is an
independent sales rep group founded
in 2003 by
Paul Jones
and his
partner
Travis Bryenton
. Jones and
Bryenton will represent White Sierra in
Florida, Georgia, South Carolina, North
Carolina, Tennessee and Virginia. Fifth
Row Center Group has more than 50
years of combined experience in the
outdoor industry, working with compa-
nies including LCI Brands, Ojai Cloth-
ing, Wolverine Apparel, Wooly Bully/
Icelandic and now White Sierra.
NEMO Equipment
has hired
Pete
Cahill
of
Exodus Reps LLC
to repre-
sent the brand in the Mid-Atlantic. Ca-
hill started Exodus Reps, “A Lifestyle
Consultancy,” to represent brands that
are integral to healthy, active and fulfill-
ing lifestyles, he says. Brand in his sta-
ble include Arbor Collective - Apparel,
Dynafit, Nectar Sunglasses, Pomoca,
Salewa, Vermont Peanut Butter Co. and
WildCountry. Based in Stowe, Vt., Cahill
can be reached at 603.303.1863 or
exodusreps@gmail.com.Outside sales rep
Travis Mcmaster
has reunited with
Injinji
to oversee the
running brand’s California, Arizona,
New Mexico, Nevada and Hawaii mar-
kets. Mcmaster returns to San Diego-
based Injinji after serving briefly as an
outside sales representative for fellow
performance sock brand Balega. Prior
to Balega, he worked with Injinji for six
years covering the Arizona and New
Mexico markets.
Royal Robbins
has hired
Kevin
Hobday
as southeast territory repre-
sentative, and
Greg Fugate
as Great
Lakes representative. Hobday was
previously with White Sierra for 25
years, the last 10 of which as the vice
president of sales. As Royal Robbins’
new Southeastern representative, he
will be selling into Georgia, Florida,
Alabama and the Caribbean and
can be reached at 813.205.2031 or
khobday@verizon.net.Fugate, mean-
while, has been in the outdoor gear
business for 15 years as a footwear,
apparel and snowboard representa-
tive. As Royal Robbins’ new Great
Lakes representative, he will serve
Indiana, Ohio, Kentucky, Western
Pennsylvania and Michigan. Fugate
can be reached at 248.705.0396 or
gregfugate@mac.com.Hydrapak
is growing its pres-
ence in Canada and has established
a warehousing and distribution rela-
tionship with
A52 Warehousing
of
Langley, British Columbia. The facil-
ity will handle direct deliveries from
suppliers in Asia and distribute to
retailers in Canada. Working in con-
cert with Hydrapak and A52 are two
Canadian sales agencies. In eastern
Canada Hydrapak will be represented
by
Stephan Morin Sports
, while
Sasso Vertical Sales
is responsible
with developing and servicing ac-
counts in western Canada. Both agen-
cies are charged with opening new
doors and providing service to exist-
ing accounts such as Canada’s largest
volume Hydrapak dealer Mountain
Equipment Co-op (MEC).
Sales veteran
Bobby Lockhart
has been appointed to oversee
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www.insideoutdoor.comInside
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Summer
2015
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