Inside Outdoor Spring 2017

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Source: Slice Intelligence
etail Ecommerce Sales
mazon vs.
Rest of the Market, 2016
% of total retail ecommerce sales growth
Hiking
Fishing
Taking scenic
drives/
sight seeing
Biking
Visit historical
sites
Mountain
biking
Bird watching
Running/
trail running
Hunting
Backpacking
Kayaking
Canoeing
25%
27%
25%
16%
16%
18%
20%
16%
5%
7%
13%
20%
10%
7%
4%
1%
4%
7%
12%
18%
7%
6%
1%
0%
3%
4%
4%
3%
5%
4%
2%
1%
4%
4%
2%
4% 0%
2%
2%
2%
0%
2%
2%
3%
0%
1%
3%
3%
TYPES OF RECREATION CAMPERS PARTICIPATE IN MOST
OFTEN WHILE CAMPING BY AGE
Source: KOA
Millennials
Gen X
Baby Boomers
Mature
Rest of
the market
47%
Amazon
53%
nights around the fire with multiple gen-
erations on hand – compared to 55 per-
cent of Whites.
Among those who go on trips with
others outside of their immediate fam-
ily, group sizes tend to be somewhat
larger among millennials and non-
white campers. Asian campers report
the largest average group size (13),
compared to African American (11),
Hispanic (11) and White (9) campers.
Millennials host the highest group size
among the age cohorts surveyed, at
10.7 campers.
Gen Z campers, for their part, “are
incredibly social,” says KOA, “with virtu-
ally all the teens surveyed saying that
they like to camp as part of a group in-
cluding friends and family.”
Looking forward, the influx of new
and youthful campers are bringing
with them a renewed enthusiasm for
the sport. Among millennials, intent
is high to camp more often, try new
types of accommodations and explore
new sites, shows KOA’s research. And
teens who are introduced to camping
seem to fully embrace it. A full 99 per-
Inside Outdoor | Spring 2017 22