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of camping households reported to

having children, up from 35 percent

of camping household that said the

same in 2012. According to Census

figures, 34 percent of U.S. house-

holds includes kids.

“Couples form the group of camp-

ers most likely to share their camping

experiences, and overall, camping

appears to be gaining among familial

groups,” reports the KOA study. About

three-quarters of campers take trips

with a spouse or significant other;

about half with their children. That’s

up from 62 percent and 40 percent,

respectively, in 2014. All the while, the

chunk of participants who camp with

siblings has creeped up to three in 10.

Who We Are Camping With

Relation

2014 2015 2016

Spouse/Significant other

62% 71% 74%

Children

40% 44% 47%

Friends

38% 42% 43%

Parents

20% 23% 22%

Siblings

17% 28% 29%

Other family members

16% 20% 20%

Grandchildren

9% 11% 9%

An organized social group 7% 5% 5%

People I met camping

3% 4% 4%

Grandparents

2% 2% 3%

Source: KOA

KOA figures likewise indicate a grow-

ing percentage of respondents who con-

nect the camp out experience with child-

hood development. More than 80 percent

of adults say it’s important for kids to

spend time outdoors, and about a quarter

feel camping has a “great deal” of impact

on academic performance. Teens agree,

as 81 percent of Gen Z campers feels it

is very important for people their age to

spend time outside participating in activi-

ties such as camping.

“Overall, parents have strong

enthusiasm for camping,” say KOA

researchers. “This is especially true

among younger parents.”

Along with the parent-child dynamic

within the activity, family camping also

is increasingly seen as a way to gather

the extended family, as KOA’s findings

suggest this social element is a key

driver toward participation. In addi-

tion to partners and offspring, a desire

to spend more time with family and

friends, as well as the desire among

families and friends to “camp more

often,” are recurring themes for grow-

ing majorities of campers when asked

about impacts, benefits and influenc-

ers. That includes the top reasons for

camping more in 2017.

Again, this is largely attributed to

youth and diversity. Millennials, for one,

are most likely to site “spending time

with friends and family” as a reason for

wanting to camp more often, and they

are most likely to feel strongly about

camping as part of a group. Non-white

campers, meanwhile, are more likely to

camp with multiple generations. Three-

quarters of Hispanics and nearly seven

in 10 African American campers spend

Spring

2017

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Outdoor

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