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sleeping pads, coolers and accessories
– have seen healthy increases in both
the last two years, show NPD Group
data. Bumps at retail of “other cookware
accessories” (from $26 million in 2013
to $34.6 million in 2014 to $43 million in
2015) and “pots and pans” (from $11.9
million in 2013 to $13.9 million, 2015),
in particular, even have us wondering
if campgrounds are the only place
American families are actually cooking.
Sleeping pad sales leave us wondering
how many people are still sleeping “on
the ground.” Total sales of all sleeping
pads/mattresses at outdoor stores in
2015 nearly matched the dollars made
on recreational tents.
One comfort-oriented category
also seemed to benefit from last year’s
warmer winter temperatures. NPD
Group retail sales figures suggest
consumers are looking to extend the
comfort range of sleeping systems
into non-summer months. The overall
sleeping bag accessory market topped
$28 million in retail sales, up 13 percent
in 2015 following 7.6 percent growth
in 2014. Overbags were up 10 and 16
percent in dollars during the last two
years, while bag liners topped $10.9
million, up 16 percent year over year.
Sleeping bag blankets, meanwhile,
became a standalone market, topping
A FASTER filter with Ultra Flow Technology™ An EASIER stove with Single Jet Technology
A FRESHER approach to Freeze-Dried Food
The soft-sided
cooler market
is so hot, Yeti is
even introducing
“new colorways.”
Yes, the Yeti
Hopper is now
available in Field
Tan with Blaze
Orange liner and
zipper.
“In 2015, NPS sites
hosted more than 2
million backcountry
overnight visits,
the most in any year
since 2001, while
the more than 1.8
million backcountry
overnights in 2014
was the most
of any year
since 2002.”
Inside
Outdoor
|
Spring
2016
38