Inside Outdoor Spring 2015

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REGULARS
DATA POINTS
8 NUMBERSWORTH NOTING
The sharing economy; personalization problems; bike
numbers; color stories, camping sales; and more
BACK OFFICE
40 MANAGING MILLENIALS
How to rustle digital cowboys
FLOOR SPACE
42 EXCEEDING EXPECTATIONS
The power of customer enchantment
OutDoor Abroad
44 Friedrichshafen 2015 Product Showcase
6 Letter from the Editor
12 Rep News and Moves
54 Advertiser Index
REPORTS
16 Leveraging ‘Lumbersexual’
Can the emergence of this urban outdoorsy
mentality and fashion consciousness be
leveraged to sell camping? Industry experts
weigh in.
By Martin Vilaboy
24 Chain Reactions
An in-depth look at the changes taking place
with DWR technologies and the current op-
tions for product designers moving forward
By Ernest Shiwanov
30 The Rise of U-Commerce
Pressured to deliver a true omni-channel
experience to digitally enabled and
demanding customers, retail IT departments
must transition to a single, unified
commerce platform.
By Martin Vilaboy
CONTENTS
Spring 2015
44
24
30
16
Inside Outdoor | Spring 2015 4
Printed on 100%
Recycled Paper