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F
irst, there were physical stores, and it was
just “commerce.” Then came the Internet
and with it “e-commerce.” Next, the
Internet moved to the palm of our hands,
which brought about “m-commerce.” And now,
even before most retailers have fully wrapped
their heads around the ‘e’ and ‘m” versions, it’s
time to start thinking about “u-commerce.”
Welcome to the pace of change within
technology.
The next step in customer-facing technology
will unify the channels
by
Martin
Vilaboy
Inside
Outdoor
|
Spring
2015
30