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DataPoints
REP MOV ES AN D NEWS
REP MOVES AN D N EWS
Data Points
SUP’s Middle Age
Stand-up paddlers are less likely to be more
than 45 years old compared to other paddlesports
participants, and they are more likely to be
between the ages of 25 and 44. But SUP isn’t
exactly introducing American youth below the
age of 24 to water sports, as the percentage
of SUPers under 24 is on par with kayaking,
canoeing and rafting.
Age Distribution of Major
Paddlesports Participants
Age Kayaking Canoeing Rafting Stand-up
Paddling
45+ 28% 2
25 to 44 37% 34% 34% 47%
18 to 24 16% 15% 12% 12%
13 to 17 10% 13% 12% 14%
6 to 12 9% 11% 11% 11%
Total 6 to
24 35% 39% 35% 37%
Source: Coleman, The Outdoor Foundation
Rethinking Self-Service
Retailers can utilize technology to enhance the in-store experi-
ence in a couple of ways. One is to empower store employees to
hem more productive, and the other is to empower cus-
hnologies. According to Retail Systems
Research, leading retailers are choosing the former, and RSR’s
“winners” are far more likely than “all others” to have increased
payroll in their stores as a percentage of sales.
Retail Gets IoT
Even though it’s still a na-
scent category, and retail has
a history of being slow tech
adopters, retail executives
surveyed by Retail Systems
Research seem to have a fairly
solid understanding of how
important and impactful the
Internet of Thing (IoT) will be
to their businesses and the
market in general.
Source: Boston Retail Group, NRF
Percentage of U.S. Adult W
in Sharing Transactions
Source: PricewaterhouseCoopers
Selected Differences: Top Three Opportunities for Improving
the In-Store Experience
Source: Retail Systems Research
loT Perceptions In Retail
Source: Retail Systems Research
Source: WSER Runner Survey;
Entertainment
and Media
ages 55
to 64
ages 45
to 54
Automotive
and
Transportation
Hos
and
9%
8%
Age
Shoe Brand - Sub 24 Hour Finish
Sour
Hoka
Altra
35.7%
16.7%
New
Balance
Nike
Salomon
8.3%
8.3%
11.1%
Montrail
12.5%
25
12 9
8
6
6
6
Brooks
8.3%
42%
25%
31%
46%
Find ways to make our employees
more productive
Add self-service customer-facing
technologies
The Internet of Things will drastically
change the way companies do business
in the next 3 years
The Internet of Things will have
a dramatic impact on consumer
products in the next 3 years
My company has no idea how the
Internet of Things will impact our
own operations in the next 3 years
Winners
Strongly Agree Agree Neutral Disagree Strongly Disagree
Others
42% 38% 16% 3% 2%
39% 41% 16% 4% 1%
13% 21% 22% 30% 14%
Source: Boston Retail Group, NRF
Percentage of U.S. Adult
in Sharing Transactions
Source: PricewaterhouseCoopers
Selected Differences: Top Three Opportunities for Improving
the In-Store Experience
Source: Retail Systems Research
loT Perceptions In Retail
Source: Retail Systems Research
Source: WSER Runner Survey;
0%
5%
10%
20%
25% 24
Quickly
Respond to
Consumer
Demands
Entertainment
and Media
ages 55
to 64
Salomon
M ntrail
Altra
ages 4
to 54
Automotive
and
Transportation
% of respondents
Increas
Associ
Produc
9%
8%
Ag
Shoe Brand - Sub 24 Hour Finish
S
5.7%
8.8%
Hoka
Brooks
34.5%
19.6%
Hoka
Altra
35.7%
16.7%
9.3%
16.5%
Nike
Salomon
8.3%
8.3%
11.1%
Montrail
12.5%
67
25
12 9
8
6
6
38
32
18
17
11 11
Brooks
8.3%
42%
25%
31%
46%
s to make our employees
Add self-service customer-facing
technologies
The Internet of Things will drastically
change the way companies do business
in the next 3 years
The Internet of Things will have
a dramatic impact on consumer
products in the next 3 years
My company has no idea how the
Internet of Things will impact our
own operations in the next 3 years
Winners
Strongly Agree Agree Neutral Disagree Strongly Disagree
Others
42% 38% 16% 3% 2%
39% 41% 16% 4% 1%
13% 21% 22% 30% 14%
84 Percentage of outdoor-oriented holiday
shoppers who said they “self-gifted”
while holiday shopping last year,
according to a survey by REI.
Inside Outdoor | Fall 2015 10