J O I N U S
January 10 -12, 2017
Outdoor Retailer Winter Market • Utah Museum of Contemporary Art • Salt Lake City, Utah
Register Today
outdoorretailer.com/RSC
P rese n t e d B y
For Independent
Specialty Retai lers
HIRE: Recruiting Interviewing Selecting Hiring
11 a.m. – 1 p.m. • Lunch Provided
Well-known recruiter Jörgen Sundberg puts the cost of on boarding an employee at $240,000. And, according to
the U.S. Department of Labor, the price of a bad hire is at least 30 percent of the employee’s first-year earnings.
For a small company, a five-figure investment in the wrong person is a threat to the business and unfortunately
we have all made a bad choice once in our careers.What we know for sure in the outdoor industry is that we
are hiring employees who are passionate about the outdoors, but does this mean that they are good at retail?
TRAIN: Developing Leaders
11 a.m. – 1 p.m. • Lunch Provided
As retailers look for improvement in efficiencies, implementation and profitability, one staff position becomes
increasingly important: Store Manager. In most retail companies, few roles have more impact on revenue growth,
company culture, store environment and customer satisfaction. But how can a store manager be MOST
EFFECTIVE? Great retail organizations recognize the Store Manager’s role as Leader. The Store Manager
influences, teaches, solves problems, coaches, builds a team and represents the brand to the public. The Store
Manager is responsible for meeting revenue goals.
MEASURE: Measuring Employee Success
11 a.m. – 1 p.m. • Lunch Provided
Everyday your employees are selling for you, but how do you measure their performance? What are the metrics
that tell you how they are doing in customer engagement? How do you set goals to increase your business and
get the buy in from each staff member? Come prepared look at your sales goals, how your employees are
performing and how to get to where you want to be in your market in this class.