Winter 2019 - Inside Outdoor Magazine

Product Market Showcase | WINTER 2019/2020 Inside Outdoor | winter 2019 41 Tech Savvy Under Armour says it commit- ted to helping runners reach their goals by developing cutting-edge products to enhance the running experience. UA has partnered with JBL, an expert in the field of sound and music, to develop new wireless headphones designed specifically for a runner’s unique needs. UA has also updated the MapMyRun App for Samsung’s premium smart- watch, offering runners real-time data to improve their performance. The system is composed of four sep- arate components: UA HOVR Connected running shoes, the UA MapMyRun app, the Samsung Galaxy Watch and UA True Wireless FLASH headphones, en- gineered by JBL. The ecosystem was designed to take every day running es- sentials – shoes, watch, music – and connect them seamlessly. While running, the UA MapMyRun app can be used to provide real-time coaching and feedback for runners. The addition of UA HOVR Connected footwear gives runners an analysis of their running form and running metrics to monitor performance.  Now, with support for direct pairing of UA HOVR Connected to MapMyRun app on the Samsung Galaxy Watch, runners are free to leave their phone behind. Finally, the UA True Wireless Flash headphones seamlessly connect to your phone for music powered by JBL Charged Sound, with the option to relay audio coaching feedback directly in the ear. “The new MapMyRun technology in all connected HOVR shoes is shown to actually help runners get better,” said Ben McAllister, director of con- nected fitness at Under Armour. “Using data like pace, cadence, stride length and more, the MapMyRun app now offers a personalized coaching experi- ence for each runner, meaning users are motivated to log more workouts and get faster.” The UA MapMyRun app on the Gal- axy Watch, Samsung’s flagship smart- watch, now directly connects with the UA HOVR Sonic and UA HOVR Phantom. Beginning in February, the Samsung Galaxy Watch will also connect with all new UA HOVR footwear to provide real- time running feedback and post-run form analysis and coaching. Under Armour Touts ‘Runner Ecosystem’                                                     