Winter 2019 - Inside Outdoor Magazine

Product Market Showcase | WINTER 2019/2020 Inside Outdoor | WINTER 2019 40 Tech Savvy When YETI decided to transition its website from WordPress to Magento back in 2015, the company ran into several data management challenges. YETI needed to collect dealer applications and route infor- mation to Force.com; receive information on customer service warranty issues and route those to the Force.com service desk; and obtain consumer data for marketing activities. Rather than hire a full time devel- oper to manage the project (which would have cost $60,000 -$80,000 annually) the company implemented Formstack — a user-friendly online form builder. Through Formstack’s versatile data management platform, YETI now has a dealer application on its website where interested dealers and distributors can submit information. Data is then auto- matically passed into Force.com via Formstack’s Salesforce integration. Ad- ditionally, YETI put a warranty request form on its warranty information page with the help of Formstack. This form also integrates with Salesforce. Before using Formstack, YETI was managing warranty customer support via back-and-forth email exchanges. With the warranty information form, YETI can now collect key information up front (includ- ing images of damaged products), which helps customer service reps address warranty problems much faster. What’s more, YETI now uses Formstack to col- lect marketing leads from sweepstakes entries and surveys. These forms are connected to Formstack’s Google Analyt- ics plugin for deeper insights and market- ing campaign optimization. Thanks to Formstack, it’s now easier for YETI to get in touch with potential dealers. YETI says it’s also saving around two minutes per each customer case, which amounts to at least 100 hours a month with the 3,000-plus cas- es that are submitted. Formstack Saves YETI Time and Money Once considered laggard adopt- ers, retailers of all types may be tell- ing us that they are no longer afraid to investing in emerging, if not un- proven, technologies, suggest find- ings from Retail System Research. Although still conservative in terms of committing “real money” to full roll- outs of emergent tech, healthy per- centages of retailer surveyed by RSR already have launched pilots utilizing some of the more cutting edge tech- nologies, such as augmented and virtual reality, AI and IoT. Retailers, however, still bow to the pragmatic when it comes to extending the useful life of legacy apps, show RSR’s finding. Four in 10 respondents are either pilot-testing “flexible interfaces to legacy systems” or have budgeted for to do so. Retailers Look to the Future Can’t join the seminar? Stop by Centric’s booth for in-booth demo sessions everyday. ATTENTION OUTDOOR BRANDS! © Centric Software 2019. All rights reserved. www.centricsoftware.com BOOTH #54022-UL Cocoa Bar & PLM Session How Volcom Shreds its Way to Success with Centric PLM January 31, 2 p.m., Room 405 #1 PLM for the Outdoor Industry trusted by +750 brands like Burton, Volcom, Keen, Klim, Pearl Izumi, Crocs, icebreaker, CamelBak, Helsport and many more.