Inside Outdoor Winter 2017

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Inside Outdoor | Winter 2017 26
Product Market Showcase | WINTER 2017/2018
Celerant has added an email marketing automation
platform to its digital marketing services. With seam-
less integration, the marketing automation pulls CRM
and sales data in real-time and uses this data to
dynamically segment customers based on their shop-
ping behavior, past purchases, brand preferences and
demographics to send personalized emails based on
automated workflows.
The Mistral Multi Tasker Pro is a
four-way stretch, moisture wick-
ing, multi-purpose hinged balaclava.
Features include laser cut breathing
ports to reduce seams and bulk on the
face, Lycra binding around the face to
seal out the elements, flat-lock seams
and 3D panel construction. Available in
several color options, SRP is $36.
With a soft nubuck leather upper and clas-
sic Chaco webbing detail, the new Harper
Slide is an effortless and versatile fall style
featuring a polyester liner and a women’s
specific LUVSEAT PU footbed that offers
all-day comfort in an updated classic
silhouette. SRP is $100.
The new Zephyr styles for men and
women feature ColdPruf Techni-
cal Fiber Polyester with Silvadur
Intelligent Freshness and a mini-
waffle knit that provides moisture
management properties, warmth and
long-lasting odor control on the fabric.
The athletic cut and drop tail prevents
riding up, and the flat seams, self-fab-
ric sleeve cuffs and a tagless design
ensure all-day comfort. SRP for each
Zephyr style is $20.
When weather conditions
require high-thermal insula-
tion, the new ThermoNet
provides maximum protec-
tion in thin multifunctional
headwear made with breath-
able, durable PrimaLoft yarn
that is four times warmer than
comparable microfiber. SRP
is $26.99.