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Inside
Outdoor
|
Winter
2016
48
Product Market Showcase
WINTER 2016/2017
Hydro Flask
The redesigned Hydro Flask 32
ounce and 64 ounce Growlers
sport side-handle orientation
to offer better pouring control
thanks to its close proximity to
the growler opening. The loop
handle accommodates all sizes
of hands, fingers and carabiners,
and Hydro Flask’s TempShield
Insulation keeps a beverage as
cold as when it was poured.
Icebreaker
The IKA Long Sleeve Zip
Jacket is built with styl-
ishly durable CORDURA
Combat Wool fabric and
Icebreaker Nature’s Miracle
Fiber technology. It repels light precipita-
tion and wind while providing unrestricted
movement. The 260gm brushed merino
blend provides warmth along with breath-
able comfort. It’s finished with zippered
front-hand pockets, chest pocket and
internal storm flap.
INVISTA COOLMAX and THERMOLITE
Starting in early 2016, INVISTA will launch a new “Embrace the
Element” campaign to reflect a new brand positioning for its
COOLMAX and THERMOLITE fiber brands. The campaign, which
includes a contemporary look and feel with new logos, hang-
tags, Web sites and simplified brand architecture, centers on
the notion of welcoming your surroundings, without fighting the
elements, whether that is the heat of the gym or the cold of the
outdoors.
Ibex Outdoor Clothing
Ibex evolves its Wool Aire
collection for Fall 2016 with
100 percent wool insula-
tion that’s softer, warmer
and loftier. The new men’s
reversible Wool Aire Shirt
Jacket bridges active and
lifestyle design by com-
bining two Ibex classics:
Taos plaid wool flannel
and Wool Aire insula-
tion. SRP is $350.
Jammock
A hammock for a pick-up truck, the JammockTruck
can be strapped into a rig’s bed in minutes and can be
secured with D-Ring tie down anchors. Have precious
cargo that needs to be covered? The JammockTruck
also serves as a load-bearing truck cover.
Intova
Take the Intova Duo up to 100 feet underwater
with its rugged and compact waterproof hous-
ing and snap high performance photos or 720p
HD video. The camera with case floats and is a
fun imaging tool for all ages. It includes wrist
lanyard, 1.77” LCD screen and is powered by
rechargeable batteries. SRP is $49.99.