IO Directory 2016

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Looking at some overall numbers,
46 percent of stores either have or
plan to bring beacons in store by the
end of this years, found a study by
Retail Touch Points, including 70
percent of top-performing retailers,
says Retail Systems Research, while
more than 60 percent of retailers now
utilize Wi-Fi analytics to count traffic,
says IHL Group. A survey by barcode
standards company GS1 at the start of
2015 found that 57 percent of retail-
ers were implementing RFID to track
inventory, with another 30 percent
expecting to have RFID going by the
end of 2016. All told, retailers are ex-
pected to spend some $2.5 billion on
Internet of Things (IoT)-related tech-
nologies such as Bluetooth-equipped
beacons and RFID tags in 2016, about
four times more than the $670 million
spent in 2015.
Current In-store Tech Use by Small,
Independents Retailersrs
Sales data or analytic software utilizing data
to make smarter buying decisions
42%
E-commerce software: tools to help manage
inventory and sell in both online and
physical stores
31%
Using data to drive more personalized
marketing
22%
Mobile POS devices for inventory look-ups
on the store floor
22%
Mobile POS device to check customer
out on the store floor
19%
Check-out system with customer-facing
display
16%
Store-branded mobile app 7%
In-store beacons 3%
Source: Lightspeed
It’s not just larger retailers and
chains that are bringing technology to
engage and impress customers on the
sales floor. Among independent brick
and mortar retailers recently surveyed
by Lightspeed, 22 percent already use
data for personalized marketing, and
an additional 35 percent plan to imple-
ment data-supported personalized
marketing by the end of 2016. About a
quarter are using mobile POS for faster
inventory lookup on the store floor,
and 27 percent say they have plans
to invest in such capabilities. More
than four in 10 either currently use
or plan to implement mobile POS for
on-the-floor customer checkout, while
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Inside Outdoor | Winter 2016 26