9 InsideOutdoor | SPRING 2022 Krimson Klover Promotes Dumont to VP of Sales Krimson Klover, an activewear clothing company created by women for women, announced the promotion of Victoire Dumont to the newly created position of vice president of sales. Dumont has been with Krimson Klover for three years, previously serving as director of sales. Dumont joined Krimson Klover from the New York fashion industry in December 2019, starting four months prior to the onset of the COVID-19 pandemic. Despite the challenge of commerce during COVID-19, Krimson Klover has gained new retailers and has experienced significant growth from 2020 to 2022. A key strategy for that growth includes the expansion of its spring business into multiple sports making Krimson Klover a full four-season brand. Additional strategies have been the deepening and refining of its regional agent network, the addition of a worldwide distribution network, while at the same time emphasizing the Krimson Klover story and brand positioning. Dumont’s key responsibility and goal is to continue to grow the distribution of the brand globally and strategically by region and by channel. Big Agnes earlier this year announced that End2End Outdoor has won its annual Rep of the Year Award, which celebrates the brand’s top-performing sales group. End2End Outdoor’s Conner Larsen and Marissa Binkoski are credited for the award, with outstanding performance in the South-Central and Midwest territories. “This was an incredibly difficult decision as many of our sales groups performed strongly in 2021, but End2End rose to the top,” said Craig Hatton, director of North American sales for Big Agnes. “Conner and Marissa took on a whole new territory last year and saw impressive growth across the board. We’re thrilled to celebrate their performance after such a stellar year.” Big Agnes’ Rep of the Year Award honors the brand’s top performing sales group, based on regional growth and overall performance. End2End Outdoor grew the brand’s Midwest and SouthCentral regions by 22 percent and 30 percent, respectively, and managed to double bookings for 2022. Larsen, who founded End2End Outdoor in 2017, hired Binkoski in 2021 to focus on the Midwest region. Together, they renewed a multitude of relationships with dealers while selling-in key expansion categories for the brand. “End2End not only saw highcaliber sales growth, but also stood out as a leader for their strategies and responsiveness,” continued Hatton. “We appreciate all the hard work from all of our reps this year and we look forward to another strong year of growth.” Good To-Go Names VP of Sales Maine-based dehydrated gourmet meal brand Good To-Go recently named Matt Andrews as its vice president of sales. Andrews joins after 16 years at fellow Maine brand, Sterling Rope Company. During his time at Sterling, Andrews served in various customer service roles, managed the North American outdoor retail channel, was the sales director for the global outdoor distribution channel and, most recently, coordinated all international sales for Sterling’s parent company, Vertical Supply Group. In his new role, Andrews will help formalize and implement the brand strategy for growth and assist the sales team in day-to-day operations. Additionally, he will coordinate with the marketing and customer service teams to help provide the best possible customer experience and brand presentation. “I’m thrilled to join Good To-Go at a time when there are so many successes to celebrate and even more opportunities ahead,” said Andrews. “As we continue to build out our team, I’m looking forward to working together to elevate the brand and expand our channels.” Big Agnes Honors End2End as Agency of the Year Krimson Klover’s Dumont
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