8 InsideOutdoor | SPRING 2022 Outdoor sales rep association 360 Adventure Collective, which has hosted regional events for sales reps and retailers for more than 40 years, heads to Greenville, S.C., this month to host its Southeast Summer Expo. The event, scheduled for June 20 to 23, 2022, at the Greenville Convention Center, will host more than 450 product lines. 360 Adventure Collective’s emphasis is on “providing conveniently located, cost-effective expos and encouraging connections through an intimate, open booth format,” said the group, setting its smaller regional shows apart from the larger national alternatives. This year, 360 Adventure Collective is leaning heavily into its regional roots to ensure its expos have an even smaller, more intimate feel. “More outdoor brands than ever are looking to regional trade shows to broaden their reach to local retailers,” said Stacey Gellert, executive director of 360 Adventure Collective. “In fact, we’re excited to welcome back signature outdoor brands such as Patagonia and The North Face for the first time in several years.” New this year, a special 360 Adventure Collective vendor committee has come together to incorporate new ways to add value to its trade shows. The Southeast Summer Expo will include free registration online or on-site, a complimentary lunch buffet each day, and on-site entertainment from a local band. “The 360 Adventure Collective trade show is where my agency gets things done,” said Ditta Hamby, key sales representative at Gravy Sales. “We connect with our current dealers in an open and friendly format and can show our whole portfolio of brands to one dealer without racing from booth to booth. It is very efficient for both the dealer and the rep. The open booth format allows for easy connection with new prospects, and the friendly chatter in the aisles lends to a great vibe.” Prior to the Southeast Southern Expo, 360 Adventure Collective kicks off its trade show season with the Mid-Atlantic Summer Expo at the NJ Convention Center in Edison, N.J., from June 14 to 16. The association then wraps up the month with the New England Summer Expo at the DoubleTree Hotel Expo, Armory & Ballroom in Manchester, N.H., from June 21 to 23. Part of an effort to strengthen its foothold in the North America market, Bollé Brands Group has promoted Myrosha “Myro” Daley to the position of vice president, head of specialty sales in NAM. Daley will spearhead the sales organization for Bollé Brand’s Sport & Luxury Specialty channels throughout the North American market. The company distributes Bollé, Serengeti, Bollé Safety and Spy Optics. In his last seven years working for SPY+ and Bollé Brands, Daley has been a large part of developing the Canadian market for the organization, said Peter Smith, CEO of Bollé Brands, while during the last several years, he took over the management of key accounts in the U.S. market and rebuilt the sales team in the U.S. Northwest. Zeal Optics Names Colombo NA Director of Sales Jesse Colombo has joined the Zeal Optics family in the role of North American director of sales for the brand. In the role, Colombo will draw on his industry experience to structure the sales strategy for the brand and develop a coordinated approach for growing Zeal across North America, said the company. “In addition to spending many years as one of the top Maui Jim account executives, Jesse has strong outdoor and action sports industry experience,” said Zeal president Ben Peters. “He has been instrumental in growing sales at Maui Jim by partnering with numerous accounts of all sizes and fostering growth through incredible service and tailored approaches to meet each retailers’ business needs. More importantly, he is drawn to Zeal’s company pillars of corporate responsibility, quality and customer service. We have no doubt he will bring our brand into a new realm of success.” Colombo, who describes himself as being solidly in Zeal’s demographic, will focus on supporting and growing ties with Zeal’s existing retail base in 2022 and growing it across the sun, goggle and optical channels with the new line of products and technologies that Zeal is releasing. "A major part of what drew me to the brand,” said Colombo, “are its pillars of Use Less, Give Back and Explore More, and my start is ideally timed to support the Shades For Seas campaign to clean up our oceans and waters, a cause, like the others Zeal supports, that I am passionate about.” 360 Adventure Heads to Greenville this Summer Daley to Direct Specialty Sales at Bollé Brands Daley of Bollé Brands Group
RkJQdWJsaXNoZXIy NTg4Njc=