Inside Outdoor Spring 2020 Issue

68 95 79 89 42 47 44 21 11 30 16 31 What do you see as the main hurdies for moving to sourcing sustainable material at scale? Source: McKinsey, survey of apparel company chief purchasing officer Availability of material Percentage of respondents Mentioned as top 3 <USD 1 bn sourcing value >USD 1 bn sourcing value Cost of material Quality of material Current supplier base Internal knowledge in sourcing organization Internal knowledge in design % of respondents in Using, Dec 2019 Source: Wirecard, eMarketer An app to purchase products using the self-checkout A smart mirror to view additional products, request other items and purchase goods without a checkout Unmanned stores (e.g., Amazon Go) VR to try on items of clothing before buying them online 65% 71% 61% 61% % of respondents US Internet UsersWho Have Used Digital Interest-Free Payment Programs Source: CivicScience; among 18 years and older 24% Q1 2019 Q2 2019 Q3 2019 27% 30% Brands Lending Hands A majority of consumers, or at least most of the more than 700 surveyed by Influence Central, appreciated the efforts by brands toward community outreach. But in a time of crisis, when chips are down, consumers mostly are looking for “support,” suggest the findings. Consumer Value When COVID Hit 61% Want customer support from brands 58% Are impressed by brands providing a necessary service 55% Value brands making changes to their normal business to help their consumers 58% Value responsible messaging 54% Value charitable contributions by the brand 50% Consumers who value brands addressing Coronavirus concerns Source: Influence Central Make Way for Afterpay Digital, interest-free installment plans are growing in popularity, particularly among more budget-conscious, younger onsumers, according to data from Civic- Science. In 2019, adoption of digital interest-free payment programs grew from 24% of internet users in Q1 to 30% in Q3. Purchasing Post Pandemic Deep in the midst of shutdowns and social distancing, Global Web Index asked U.S. and U.K. consumers to consider their purchase priorities once the lockdown was lifted and the virus contained. Perhaps not surprisingly, among those who had a purchase priority, the desires to get out, travel and take a vacation topped the list. That could represent an opportunity for outdoor businesses to address pent-up dema d. All U.S. U.K. GenZ Echo Boomers GenX Boomers A vacation in own country 18% 17% 21% 25% 19% 15% 14% Insurance (health, travel, etc.) 17% 19% 6% 14% 26% 15% 5% Tech devices 13% 13% 11% 14% 19% 10% 6% Home/Furniture items 12% 12% 11% 11% 17% 9% 9% Travel tickets (Flights) 11% 10% 12% 7% 13% 11% 8% A vacation abroad 9% 7% 20% 8% 11% 8% 8% New car/vehicle 7% 7% 7% 5% 10% 6% 8% Personnel accessories (jewelry, watch) 7% 7% 7% 8% 11% 4% 3% A new house/flat 6% 6% 8% 5% 11% 4% 5% Luxury item 5% 6% 4% 6% 8% 4% 3% Other 8% 8% 7% 8% 7% 9% 7% Not sure 14% 14% 14% 11% 13% 15% 16% Not prioritizing any purchase 31% 31% 29% 27% 20% 39% 40% Source: Global Web Index Inside Outdoor | SPRING 2020 9 DATA POINTS NUMBERS WORTH NOTING DATA POINTS NUMBERS WORTH NOTING