Emerald Expositions, owner of the Outdoor Retailer trade show events, yesterday made its official announcement regarding the acquisition of Snowsports Industries America’s (SIA) annual Snow Show. Under the new ownership of Emerald Expositions, the January SIA Snow Show will merge with Outdoor Retailer to become the Outdoor Retailer + Snow Show endorsed and sponsored by SnowSports Industries America and Outdoor Industry Association (OIA). OIA will be the co-title sponsor of all Outdoor Retailer winter shows and the title sponsor of Outdoor Retailer summer shows.
It’s anticipated that the first combined Outdoor Retailer + Snow Show trade show will stage January 2018 in Denver, Colo. As part of the agreement, SIA will continue to produce the On-Snow Demo and Industry + Intelligence Day. The two groups are reportedly sitting down to hammer out future show dates, long-term planning, pricing structure, member discounts, show floor plan, community building, new concepts and the like.
According to Nick Sargent, SIA President, “For quite some time, the industry has asked to merge the shows. A consolidated trade show not only helps reduce the stress on our industry, but also provides a platform that offers more impact for our members to do business, while delivering a greater ROI.”
“By merging these two January shows, we will bring the outdoor and snow sports industries together under one roof, creating an optimal and authentic forum for exhibitors and retailers alike,” said Marisa Nicholson, vice president of the Sports Group for Emerald Expositions and Outdoor Retailer Show Director. “This acquisition gives us the opportunity to better serve the business imperatives of the winter sports brands, reps and retailers.”
No word yet on how or if this impacts previously released plans by OR to hold winter shows in Novembers, and the collaboration with Grassroots Outdoor Alliance’s Fall Connect show scheduled to be held in Sandy, Utah next November.