Global information company The NPD Group today announced that it has expanded its Retail Tracking Service to provide a view of the U.S. team sports equipment market. Data will encompass the major categories of basketball, football, baseball, softball, soccer, hockey and field hockey, racquet sports, golf, and lacrosse.
The addition of team sports builds on NPD’s existing sports coverage of athletic apparel, footwear, equipment, and accessories across the outdoor, running, cycling, paddle, and snow sports industries. Team sports equipment data will span retail sales across the major consumer channels, including athletic specialty, sporting goods, national chains, mass merchants, and e-commerce.
“The sports marketplace is evolving quickly, which means that insights and actionable, fact-based strategies, as well as a complete picture of the entire sports industry landscape, are critical in this competitive environment,” said Jim Kelley, President of U.S. Sports, The NPD Group. “NPD’s new service allows clients to identify white space opportunities for growth in the marketplace, understand trends which will inform decisions around product development and demand planning, and know their strengths and vulnerabilities versus the competition.”
Team sports equipment data is available today, and includes three years of historical comparisons.