Apparel and accessory brand Mountain Equipment announced today that Dedication Sports Group has been appointed as the company’s sales representative in the Mid-Atlantic region. Dedication Sports Group is comprised of a team of experienced outdoor enthusiasts with a combined 65 years of experience as buyers, managers, guides, shop owners, outfitters, and athletes, said the company. They work with many prominent outdoor brands such as Bridgedale, Nikwax, Hilly, Lowa, among others.
“Mountain Equipment is now part of the Outdoor & Sports Company family of brands and it makes sense to leverage an amazing sales team we have assembled for our other brands,” said Colin Sanders, Managing Director at OSC Inc., Mountain Equipment’s North American distributor. “Dedication Sports Group has been working with our Bridgedale and Hilly sock brands for years and we look forward to having them help us expand Mountain Equipment’s distribution within their region.”
Retailers interested in carrying Mountain Equipment apparel, outerwear and sleeping bags in New York, Pennsylvania, New Jersey, Delaware, Washington D.C., Maryland, Virginia and West Virginia may contact Dedication Sports Group at firstname.lastname@example.org. To reach the national sales manager for Mountain Equipment contact email@example.com.