The extended Memorial Day holiday weekend typically brings a notable lift in demand for seasonal categories as consumers flock to beaches and pools, and gather for picnics and barbecues.
The run-up to Memorial Day Weekend will begin with warmth across eastern regions, but a cooler air mass will shift temperatures below last year and normal by mid-week, according to forecast from Planalytics. Anticipate a slowdown in demand for seasonal merchandise, especially compared to recent trends, says the weather forecasting firm. The Plains and Midwest will also trend cooler than last last and normal for the majority of the week. The most favorable conditions for summer goods will be found in the West, where temperatures will climb above both last year and normal. Demand for summer apparel, grills, and cold beverages will rise, particularly as consumers in these markets have experienced cooler conditions as of late.
Warmer conditions will stick around in the West over Memorial Day Weekend, boding well for outdoor activities. The Southeast will enjoy seasonal temperatures, supporting purchasing for summer consumables such as suncare, bottled water, and bagged ice. The Plains, Great Lakes, and Northeast regions will continue to experience cooler than last year and normal conditions, limiting year over year demand, says Planalytics.
Rain is expected to threaten many markets during the week and weekend; primarily focused across the eastern U.S. As we move through the heart of severe weather season, there is an increased threat for damaging wind, hail, thunderstorms, and tornadoes, particularly in the Deep South.