Aaron Kramer, company president and CEO, announced last week that Kwik Tek officially changed its name to Airhead Sports Group.
According to Kramer, “Airhead Sports Group is more descriptive of our immediate and long term plans. We are poised for acquisitions in the active sports and outdoor space to broaden our reach from our solid water sports and snow sports foundation.”
Airhead Sports Group’s brands are Airhead, Sportsstuff, Yukon, Yukon Charlie’s, Dry Pak, Airhead SUP, Hull Hugr, Jet Logic and ATV Logic. Minutes from the Rocky Mountains in Denver, Colo., Kwik Tek has manufactured watersports products and accessories for more than 26 years.
“I am excited about the updated company name because the consumers that have helped us grow over the years refer to us as Airhead. With our growing diversification in products and additional brands, Airhead Sports Group make sense,” said Greg Lomen, company vice president of sales.