MEC is now open at its new 41,000-square-foot flagship store in Edmondont’s Brewery District. Minutes from its old location, the two-level structure features steel and glass silos, a welcoming timber canopy, abundant natural light and wood-infused interiors.
The retail co-operative was a fixture at its original Oliver storefront on 102nd Avenue since it opened in 1998. That changed Saturday night at 6:00pm when the store closed and the last bikes and boats headed one kilometer east for the new digs. MEC Edmonton, now almost two-thirds larger, reopened Sunday with no service interruption.
MEC’s new Edmonton location now also provides more services, including a larger full-service bike repair and ski-tech shop, a bike-fitting room and new assessment tools to properly fit running shoes. (Equipment rentals will also be available, just as they were at the old location.) For cyclists on the go, the store offers a DIY outdoor bike repair kiosk, kitted out with tools and a bike pump. For the community, there’s a meeting room available for local outdoor clubs and environmental organizations to use.
To celebrate the new store, the community is invited to the grand opening event on Sunday, May 7. There will be gifts for the first 100 people who arrive, fun activities throughout the day and a grand prize giveaway of a $500 MEC gift card to inspire good times outside.
The store design pays homage to the prairie landscape through saw-tooth silos that comprise the roof form, said the retailer. Brown brick is used in the façade in recognition of the historic brewery tower that is located nearby.
The Brewery District store is one of two MECs in Edmonton, the other being its South Edmonton Common location, which opened last fall. The developments come at a time of significant investment for the retailer in Alberta, as new stores are also planned for South Calgary and West Calgary in 2018 and 2019.
Fifty additional employees were hired for the new store, joining the 115 who already work there in a mix of casual, part-time and full-time positions.
Built to a LEED (Leadership in Energy and Environmental Design) Silver Standard, the new store will be operationally carbon neutral, said MEC.