Germany-based EVOC, a producer of sports protection backpacks, has adopted a minimum advertised price (MAP) policy for the U.S. and Canada and will sell only to authorized wholesalers, retailers, internet retailers and distributors. The policy goes into effect immediately.
EVOC’s MAP policy is designed to support its dealers as well as to preserve its reputation for providing customers with high quality and innovative backpacks, packs and related products and in an effort, to maintain its brand image and its competitiveness in the marketplace,” said the company.
Under the new policy, retailers are free to sell products at any price but they cannot advertise or promote EVOC products at prices below the company’s stated minimum advertised price. EVOC’s MAP policy includes sales through Google Shopping, Price Grabber and Next Tag.
For more information on EVOC’s MAP policy or to obtain a MAP price list, retailers can contact EVOC at firstname.lastname@example.org.