InsideOutdoor | WINTER 2023-24 6 WHAT’S IN A SLOGAN? It was against my better judgment to focus a feature for this issue on “Made in the USA,” but I was asked to do so, so I did. You see, I’m old enough to remember when politicians – of every stripe and of every party – attempted to “own” the phrase for political gain. I guess staking claim to the slogan is an attempt to paint their opponents as anti-USA. Which of course is always absurd. People who run for political office do so to serve their communities, states and country. As editor-in-chief, I have a duty and responsibility to present this magazine as non-political and to focus on the issues that fit within our prospectus. That means I need to view products made globally as just as important and vital to the concerns of the outdoor retail sector as products and services that come from America. And, as a student of history and international relations, I guess you could say that I view the world in more global terms – a globalist if you will. I understand that international commerce is vital to strengthening our national economy just as international treaties are necessary to strengthen our national security. That said, I admit, the companies included in the “Made in the USA” (page 10) feature are a delight. I loved writing each of the unique stories, and how each company represented went about creating the products it offers. It also was eye-opening to have each explain why the use of “Made in the USA” is important. Keeping with this issue’s theme, many of the companies whose products are included in the Holiday Gift Guide section (page 16) point out that they also are American made. Acknowledging the Holiday Gift Guide in this issue can only mean one thing, and that is the holidays are here. So, from all of us, have the happiest and merriest – no matter what holiday you honor – and our wish is that you have a successful and prosperous 2024. From the Editor Bruce Christian Editor-in-Chief bruce@bekabusinessmedia.com Brady Hicks Editor brady@bekabusinessmedia.com Martin Vilaboy Consulting Editor martin@bekabusinessmedia.com Contributing Writers Ritchie Sayner Percy Zamora Art Director percy@bekabusinessmedia.com Rob Schubel Digital Manager rob@bekabusinessmedia.com Jen Vilaboy Ad Production Director jen@bekabusinessmedia.com Berge Kaprelian Group Publisher berge@bekabusinessmedia.com Anthony Graffeo Publisher anthony@bekabusinessmedia.com Michael Burns National Account Executive michael@bekabusinessmedia.com Beka Business Media Berge Kaprelian President and CEO Jim Bankes Business Accounting Corporate Headquarters 10115 E Bell Road, Suite 107 - #517 Scottsdale, Arizona 85260 Voice: 480.503.0770 Email: berge@bekabusinessmedia.com © 2023 Beka Business Media, All rights reserved. Reproduction in whole or in any form or medium without express written permission of Beka Business Media, is prohibited. Inside Outdoor and the Inside Outdoor logo are trademarks of Beka Business Media
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