InsideOutdoor | WINTER 2023 6 Greetings, Change is inevitable, as you know. For example, you may have seen my name on the stories posted on our website but now, I have made it into the pages of Inside Outdoor Magazine. Longtime Editor-in-Chief Martin Vilaboy has handed over the reins, so he can focus on other areas of company business. Martin has been with the magazine since it launched two decades ago, and he has worked with the industry even longer. I never will have his expertise and understanding of the sector, so I am going to ask you to be patient as I learn the ropes, and I thank him for all his years guiding Inside Outdoor Magazine. As we embark on this change together, I promise to do my best. I will listen to you, and I will need your help. Until now my definition of outdoor camping would be to attend a John Waters film festival at a drive-in theater. I plan to approach Inside Outdoor Magazine the way Martin describes it: “We’re not an ‘industry’ mouthpiece pushing marketing agendas, and we’re not simply aggregators of news and PR. IO was created to help outdoor retailers, vendors and other community members navigate these disruptive years of retail through original, relevant and forward-thinking business information and analysis, along with the healthiest portions of market moves and trends and the latest in new products. To our advertising partners, that translates into a large and loyal audience.” I will do my best to follow Martin’s blueprint, and you should let me know if I stray. In the meantime, to keep the publication afloat, we depend on advertising. The more advertising we receive, the larger the publication can be. So, if you are a vendor or retailer and want to continue to reach this loyal audience, seek out our advertising rates from our founder and CEO, Berge Kaprelian, at 480.503.0770 or berge@bekabusinessmedia.com. You may reach me with your story ideas and publication suggestions by email at bruce@bekabusinessmedia.com or by calling 602-840-4752. Thank you, and let’s get started. Bruce Christian From the Editor Bruce Christian Editor-in-Chief bruce@bekabusinessmedia.com Brady Hicks Editor brady@bekabusinessmedia.com Martin Vilaboy Consulting Editor martin@bekabusinessmedia.com Percy Zamora Art Director percy@bekabusinessmedia.com Rob Schubel Digital Manager rob@bekabusinessmedia.com Jen Vilaboy Ad Production Director jen@bekabusinessmedia.com Berge Kaprelian Group Publisher berge@bekabusinessmedia.com Anthony Graffeo Publisher anthony@bekabusinessmedia.com Beka Business Media Berge Kaprelian President and CEO Jim Bankes Business Accounting Corporate Headquarters 10115 E Bell Road, Suite 107 - #517 Scottsdale, Arizona 85260 Voice: 480.503.0770 Email: berge@bekabusinessmedia.com © 2023 Beka Business Media, All rights reserved. Reproduction in whole or in any form or medium without express written permission of Beka Business Media, is prohibited. Inside Outdoor and the Inside Outdoor logo are trademarks of Beka Business Media IO ANNOUNCES CHANGE IN EDITOR
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