9 InsideOutdoor | WINTER 2022 Don’t Mess withMother Nature With the recent influx of new outdoor participants, it’s possible some customers could use a reminder about the possible risks inherent to recreating in the great outdoors. If a reminder is not enough, below are some numbers to hopefully instill a sense of the realities. According to data uncovered by a FOI request to the National Parks Authority by Outforia, there were nearly 800 search and rescue incidents in the Grand Canyon alone during a recent two-year period. Top 10 U.S. National Parks with Most Search and Rescue Incidents, 2018 - 2020 Rank Park State Number of incidents 1 Grand Canyon National Park Arizona 785 2 Yosemite National Park California 732 3 Sequoia and Kings Canyon National Parks California 503 4 Yellowstone National Park Wyoming, Montana, Idaho 371 5 Rocky Mountain National Park Colorado 341 6 Zion National Park Utah 285 7 Glen Canyon National Recreation Area Utah 279 8 Grand Teton National Park Wyoming 224 9 Olympic National Park Washington 204 10 Arches National Park Utah 202 Source: Outforia Going Fishing In the 12 months ending September 2021, U.S. fishing-equipment in-store and online sales revenues across mass merchants and sporting goods retailers, as well as e-commerce sites, grew 4% year over year, reaching $3.9 billion. The fishing equipment market, according to NPD Group, has now experienced three consecutive years of growth and “is the largest it has ever been,” said Matt Powell, sports industry advisor at NPD. Prices over Pandemic Before the Omicron wave hit, but well into the pandemic, consumers still overwhelmingly sighted “low prices” as their top shopping priority. Among seven in 10 shoppers, concerns centered around cost and convenience are more important than ever to shopping decisions, suggests a Shopkick survey of 15,000 consumers across the country. 34% Hopefully a sign that kids will be getting more “active,” the kids’ activewear market is outperforming the adult market in the U.S., with revenue from kids’ activewear increasing by 34% from January through October versus year prior, according to The NPD Group. “Growth among private-label and smaller brands is shaking up the activewear landscape,” said NPD.
RkJQdWJsaXNoZXIy NTg4Njc=