IO_Winter21

7 Inside Outdoor | WINTER 2021 Even with constant updates to procedural training related to COVID-19, efforts from retail and hospitality executives to achieve greater diversity and inclusion and improve leadership remain top priorities. In a September 2020 survey by Multimedia Plus, a provider of a training and communications technology platform used by the retail and hospitality industry, the vast majority of respondents said that they had or still are planning diversity and inclusion training heading into 2021 Diversity Remains in Retailer Plans Source: WFSGI 90 % 80 % 70 % 60 % 50 % 40 % 30 % 20 % 10 % 0 % Local for local Sourcing Tent Camping NET RETENTION OF NEW CAMPERS Deluxe Cabin Camping RVing Rustic Cabin Camping Glamping Regional centric sourcing Global market centric sourcing April May April July August September October November New Campers to Continue Camping in 2021 Source: Kampgrounds of America 26% 18% 20% 9% 13% 23% 22% 19% 17% 12% 9% 5% 27% 18% 15% 9% 15% 10% 7% 27% 17% 17% 10% 16% 5% 8% 23% 18% 15% 11% 14% 9% 10% 22% 18% 16% 10% 17% 9% 10% 5-Very likely to continue 4 3 2 1-Very unlikely to continue Uncertain Have not tried this type of camping Please indicate current status regarding Diversity & Inclusion Training... What are your (2) highest priority training initiatives for 2021? Already have DI training... Product knowledge Diversity & Inclusion New systems training New operations training Leadership development Safety Developing DI training... Currently or soon to be... Do not have plans for DI 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Source: Multimedia Plus Source: Multimedia Plus Converting NewCampers Thousands of folks were introduced to camping in 2020 as a way to recreate under social distancing mandates. According to KOA, about 18 percent of those introduced to camping in 2020 will camp in 2021. Looking at KOA data more optimisti- cally, about four in 10 new campers said they were likely or very likely to return to a campsite in 2021. RV Shipments Soar While some members of the RV industry faced serious sales struggles as recently as last year, the RV Industry Association’s November 2020 survey of manufacturers found that total RV shipments finished the month with 42,513 units shipped, an increase of 43.4% from the 29,644 units shipped in November 2019 and the highest shipments ever for the month of November. For the year, towable RVs are up 5.5%, while motorhome sales contin- ue to slide, down 15.6%, but “van camper” sales specifi- cally skyrocketed in 2020, up 63%. DATA POINTS NUMBERS WORTH NOTING Wholesale Recreation Vehicle Shipments Towables Nov 2019 Nov 2020 %Change MoM %Change YoY Travel trailer (all) 19,698 29,441 49.5% 5.7% Travel trailer (fifth wheel) 5,763 7,992 38.7% 6.1% Folding camping trailers 545 547 0.4% -6.5% Truck campers 291 505 73.5% -0.6% All towable RVS 26,297 38,485 46.3% 5.5% Motorhomes Nov 2019 Nov 2020 %Change MoM %Change YoY Conventional (type A) 1,144 1,069 -6.6% -29.2% Van campers (type B) 368 828 125% 62.6% Mini (type C) 1,835 2,131 16.1% -19.8% All motorhomes 3,347 4,028 20.3% -15.6% Total RV shipments 29,644 42,513 43.4% 3% Source: RV Industry Associati 279% Increase in the dollar value of snowshoes sold in October 2020 compared to October 2019, according to NPD figures.